Category Design

Service Design Thinks

Nick Marsh has been organising several service design ‘Thinks’ events in London: ‘Service Design at Scale’ (November 2009) and ‘Service Design from Scratch’ (March 2010). Service Design at Scale featured presentations by Steven Baker, about the design of the M-Pesa…

Peter Merholz: The Want Interview

The founder & president of Adaptive Path explains why they’re shifting away from “user experience” and towards “experience design.” He celebrates 360 design strategies through successful “customer journeys” by Apple and Southwest Airlines and advocates for marketing and advertisement becoming…