Category Experientia

“Experientia interviews…”: a new interview series on user experience and innovation

Experientia, the international experience design consultancy (that is also responsible for this blog), launches today “Experientia interviews…”, a series of dialogues with leading professionals on the topic of user experience, user-centred design, design strategy and innovation. The inaugural interview is…

Experientia site launch

Today we launched the website of Experientia, the new experience design company founded by business specialist Pierpaolo Perotto, usability expert Michele Visciola, user experience strategist Jan-Christoph Zoels and communication strategist Mark Vanderbeeken. The site contains plenty of information on who…

Conference on empathic market sensing involves Experientia

One of the first activities of the newly founded Launch Institute is a conference on empathic market sensing on 20-21 September in Hamburg, Germany. Empathic market sensing builds upon voice-of-the-customer and observational “applied ethnography” techniques to dive deeply into how…