Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
The new core competency is ethnography. Companies use it to gain insights into the culture and behavior of their customers. But the demands of business are different from those of an anthropologist doing field research. The most obvious is speed.…
Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D. Just as distributed computing projects like…
In this interview, Roger Martin, dean of the Rotman School of Management (the University of Toronto’s business school) explains why managers need to learn how to think like designers, and why all design is really decision design. The interview was…
PC Magazine just published a long feature story on how anthropology is moving into the corporation. Product development has historically been predicated on a “build it and they will come” basis. But times are changing, consumer choice is increasing and…