Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Category Business
Jim Wicks on weaving design into Motorola’s fabric
The role of ethnographic research in driving technology innovation – Lessons from Inside Asia
In a story in Pakistan’s Daily Times, Bill Siu (whom I presume to be an Intel Vice-President), shares some of the insights gained from Intel’s ethnographic research in Asia. The Inside Asia project team, led by Dr Genevieve Bell [which…
Improving usability to drive customers to self-service
In the fourth quarter of 2005, Forrester Research conducted a survey of more than 100 companies with annual revenues of $200 million or more. According to Nate Root, the author of the resulting study, one trend became crystal clear: Respondents…
Creativity, design and business at Kellogg School of Management
Need proof that the business world is playing catch-up in regards to creativity, innovation and design? The prestigious Kellogg School of Management is hosting a four-day learning session on managing product design and development this month. Here’s the program content:…
Gain, the relaunched AIGA journal of business and design
AIGA, the professional association for design, has just relaunched its Gain journal, dedicated to stimulating thinking at the intersection of design and business. The launch issue contains a huge amount of material (no less than 30 articles) organised in such…
Advertising 2.0
What everybody in advertising, marketing and media should know about the technologies that are reshaping their business. What’s the effect of an advertising campaign, in a world where every consumer has instant access to all hard data about any given…
The rise of ethnography at Intel
The company at the heart of the machine is trying harder to get into the heads of its users. In the latest MRWho, MrWeb’s Michael Kenyon talked to Ken Anderson, Manager of People and Practice Research at Intel and one…
Visa’s virtual Olympic challenge [Business Week]
The credit-card giant scored a hit with its online “advergame.” And it’s not alone, as companies try to think of new ways to snag eyeballs There’s a new competition at the Winter Olympics this year — and it involves virtual,…
Eisermann leaves Design Council as it reviews its strategy [Design Week]
The British design magazine Design Week reports today that Richard Eisermann, director of design and innovation at the UK Design Council, has left the organisation prematurely to co-found the start-up consultancy Prospect, after two and a half years in the…
Funding invention versus managing innovation [Business Week]
This Business Week article by John Hagel and John Seely Brown focuses mainly on an American context, but many of its points could easily be applied to government policies on innovation elsewhere: “In the West, we still confuse invention with…
10 rules for experience-based technology [eWeek.com]
Features don’t matter any more. Welcome to the Age of User Experience. As computing and digital devices move more and more into the consumer space, features and functionalities will increasingly take the back seat as motivators for technology adoption: As…
How they know what you like before you do [Christian Science Monitor]
The high-tech tracking of people’s preferences puts firms in touch with tastes. Over the past decade, e-commerce has taken a cue from the notion that friends give the best recommendations. Personalized suggestions have become more commonplace as various forms of…
Synthesis report of Davos discussions on design and innovation
in/situm, a qualitative research and user-centred consulting firm with offices in Mexico, Brazil and USA, published a short report summarising those contributions and discussions at the Davos World Economic Forum 2006 dealing with design and innovation strategy. Download report (pdf,…
Zollverein School of Management and Design
International professional development and training for professionals working in management and design. The Zollverein School of Management and Design is the only research and educational institute of its kind in Europe. The school was founded in 2004 and its first…
IDEO on design processes in healthcare management
The Winter 2006 issue of the magazine of the Rotman School of Management is devoted to healthcare and features a four page article by IDEO’s Peter Coughlin and Ilya Prokopoff. The article, entitled “Managing Change, By Design”, discusses three design…
In Davos, CEOs get creative [Business Week]
If any single business theme emerged from the 22 sessions on innovation at Davos, it is that CEOs realize that their current corporate organizations and cultures need to be dramatically changed, and that new people with new skills have to…
The future of media in the internet age [International Herald Tribune]
Given the opportunity to start a new media empire from scratch, what would be the ideal approach? Four high-ranking media executives who were in Davos, Switzerland, during the World Economic Forum last week, shared their visions with Thomas Crampton of…
Experience Matters at Macromedia
Experience Matters is the name of a section on the Macromedia website where the company wants to show its customers "what great experiences are, how they deliver better business results and how to create them". "Macromedia is motivated by…
Eventbranche on the experience economy
Eventbranche is a Dutch-language blog of Henk-Jan Winkeldermaat where you can view (English-language) videos of recent presentations by Marc William Hansen, chief experience officer at LEGO (on experience co-creation) and by Joe Pine, author of The Experience Economy (on…