Category Industry sectors

SAP’s UX strategy

SAP customers are increasingly telling the company that user experience (UX) is the differentiator, not features and functions, starts the introduction to SAP’s new UX strategy. “With [its] large product portfolio, any SAP UX strategy cannot be a “boil the…

Rx: Human nature

Why doesn’t a woman who continues to have unwanted pregnancies avail herself of the free contraception at a nearby clinic? What keeps people from using free chlorine tablets to purify their drinking water? Behavioral economics has shown us that we…