Category Methods

An object of journalism: the hyperlink

Juliette de Maeyer kicks off this month’s edition of EthnographyMatters which focuses on Ethnographies of Objects, with a response to two questions posed to her: ‘Why is the hyperlink an interesting object of journalism?’ And ‘What’s the best way to…

Making the most of ethnographic research

Applying ethnographic methods to digital experiences can yield myriad benefits that go beyond simply validating that something works or identifying opportunities for improvement, write Jessica Weber and John Cheng of AnswerLab. Ethnography reveals how digital and physical processes work together…

“An Aura of Familiarity”

In 2013, the Technology Horizons Program of the Institute for the Future commissioned six leading science fiction writers — Cory Doctorow, Rudy Rucker, Warren Ellis, Madeline Ashby, Ramez Naam, and Bruce Sterling — and artist Daniel Martin Diaz to create…

Herman Miller’s Living Office

“The most important thing in the room is not the furniture — it’s the people.” Almost 50 years after the Action Office, Herman Miller embarks on the next big rethinking of the workplace: the Living Office. It is the ultimate…