Category Methods

Reaching those beyond Big Data

Opening up the Stories to Action edition of Ethnography Matters is Panthea Lee’s @panthealee moving story about a human trafficking outreach campaign that her company, Reboot, designed for Safe Horizon. In David Brook’s recent NYT column, What Data Can’t Do,…

Language issues. An Interview with Brigitte Jordan

Last September, social anthropologist Nora Schenkel had the opportunity to interview Brigitte Jordan, described by Cat Macaulay as one of the “godmothers” of design ethnography. Schenkel interviewed her on how she transitioned as one of the first from academically grounded…

John Maeda on our life in 2020

In 2020 we might just regain some of the humanity that was lost in 2010, argues John Maeda, president of the Rhode Island School of Design. “The software industry is poised to embrace its craft heritage. By 2020 software will…

Call for Papers for EPIC 2013 London

Since its inception, the EPIC conference has brought together a dynamic community of practitioners and scholars concerned with how ethnographic thinking and methods for understanding the contemporary social world are used to transform design, business and innovation contexts. Presenters and…

Report: Divided Brain, Divided World

Divided Brain, Divided World; Why the best part of us struggles to be heard is an RSA report that explores the practical significance of the scientific fact that the two hemispheres of our brains have radically different ‘world views’. It…

From GoPros to vanity camera drones

Nicolas Nova went skiing and saw a lot of GoPro cameras on people’s heads. He got intrigued, and wrote an Ethnography Matters column where he questions informal urban bricolage, weird cameras, curious gestures and wonders about their cultural implications. “Head-mounted…