Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
The Urban Atmospheres project (video) is exploring how people who live in cities might want to use technology, how it could help them develop a sense of community or belonging, or play into their emotional experiences of urban living. “By…
From Intel’s Essential Computing website: Intel Research’s over-arching vision for the future is evolving from one of proactive computing to one of Essential Computing. Over the years, we’ve been part of a steady evolution moving computing from the machine room…
Michael Hawley, user experience director of Mad*Pow published an article about card sorting as a user-centred tool to reorganise information-rich web sites. “Card sorting is an appealing research technique to assist in the organization or re-organization of an information-rich Web…
“Despite the rapid development of the internet, the overall goal of designing an intuitive, easy to use website has not changed,” says Mona Patel, executive director of Human Factors International. “The challenge that exists is how to gauge customers’ emotional…
Joannes Vandermeulen is a practitioner and teacher of Interaction Design. In 1987, he founded Namahn, a consultancy for user-centred design of software and online products, based in Brussels. Johannes was one of the keynote speaker at the German IA conference…
Many mobile service providers are failing to capitalise on potentially lucrative corporate contracts because they don’t focus enough on client’s business needs, according to Gartner. Service providers that don’t update their sales strategies to provide tailored solutions to businesses risk…
The Wireless World Initiative (WWI) has developed prototype user-centred systems that will potentially enable millions of people to make the most of third-generation (3G) and beyond mobile technology to work, relax and play any time, anywhere. ICT Results reports back…
Aparna Kalra reports in Mint, a new Indian business newspaper produced in collaboration with the Wall Street Journal, on how the trend of cool hunting – and then innovating – in India by companies also illustrates how the country is…
In “Responsibilities and Implications: Further Thoughts on Ethnography and Design“, presented a few weeks ago at DUX2007, UC Irvine professor Paul Dourish continues to elaborate on the use of ethnography in human-computer interaction and the “implications for design” issues he…
Doing Anthropology in Consumer ResearchPatricia L. Sunderland; Rita M. DennyLeft Coast Press, Inc.352 pp.Nov, 2007 Abstract Doing Anthropology in Consumer Research is an essential new guide to the theory and practice of conducting ethnographic research in corporate consumer environments. Patricia…
Bruce Tognazzini was Apple’s 66th employee, developing the company’s first usability guidelines and founding its Human Interface team. Almost thirty years later, he’s a principal at Nielsen Norman Group and still making his feelings known when companies commit design errors.…
According to an article in Adweek magazine, P&G’s efforts to reinforce consumer perception of quality in its brands will be a key to the company’s success. “Historically at P&G we looked at product performance. We didn’t pay as much attention…
Bruno Giussani reports on a recent talk by Swisscom anthropologist Stefana Broadbent on how people really use technology. The talk was delivered at the 6th Communication Days conference in Bienne, Switzerland. “In traditional marketing research, she says, if you ask…
Leonard Verhoef recently completed a Ph.D. at the Universiteit of Leiden (The Netherlands) on the reasons why designers cannot understand their users. He has now self-published his dissertation. Why designers can’t understand their users: Developing a systematic approach using cognitive…
The American Medical Device & Diagnostic Industry magazine has published a long story on why device companies are increasingly incorporating human factors into their product development processes. “Only a few years ago, human factors was a discipline virtually ignored in…
India is one of the world’s hottest mobile design locations today. The Hindu Business Line reports on what handset makers think of design in India, and how they track trends and make gadgets that reflect people’s personality and needs. The…
The upcoming “New trends in Nordic innovation” conference, organised by the Finnish presidency of the Nordic Council of Ministers and the Nordic Innovation Centre, will focus on regional and user-driven innovation. In the Nordic region, as in most other regions,…
Today is the closing day of EPIC 2007, the third international Ethnographic Praxis in Industry Conference, in Keystone, Colorado, USA. EPIC is the premier international forum bringing together artists, computer scientists, designers, social scientists, marketers, academics and advertisers to discuss…
An anthropological take on wireless broadband technology Genevieve Bell, a highly respected anthropologist and director of user experience at Intel, gave a lecture this week at Rice University in Houston, Texas, entitled “From the Electrical Fairy to the Magic Box:…