Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Category Ethnography
The science of desire [Business Week]
Cultural anthropologist Mizuko Ito on kids’ participation in new media culture
Cultural anthropologist Dr. Mizuko Ito recently published a draft about kids’ participation in new media culture, reports Nicolas Nova in Pasta & Vinegar. The paper, entitled “Mobilizing the Imagination in Everday Play: The Case of Japanese Media Mixes”, addresses the…
User-centered innovation at Intel [Electronic Business]
In a three-part special report of Electronic Business, Herman D’Hooge, innovation strategist in the User-Centered Platform Solutions Division at Intel, explains how a company can use a user-centered innovation process to engineer and develop innovative products. D’Hooge also gives an…
How to build a better product – study people [PC Magazine]
PC Magazine just published a long feature story on how anthropology is moving into the corporation. Product development has historically been predicated on a “build it and they will come” basis. But times are changing, consumer choice is increasing and…
Microsoft updates “Tech Tomorrowland” [PC Magazine]
Business insights from consumer culture, a top-level conference on ethnography, marketing and business
Australian’s The Age profiles Intel anthropologist Genevieve Bell
Where’s the phone? A Nokia study of mobile phone location in public spaces
Mobile computing in high-end retail
As mobile computing becomes increasingly popular in the fashion retail industry, challenges emerge pertaining to usability, system tailoring, and enhancing the manager-client user experience. These issues were addressed at LA Promotion (a facility where selected clients can acquire products three…
Mobile Essentials: Nokia field study and concepting
Steelcase launches healthcare focused organisation
Why do anthropologists & sociologists study mobile phones?
China needs design that sells [Business Week]
In an editorial for Business Week, Patrick Whitney, Director of the Institute of Design at the Illinois Institute of Technology, argues that companies designing products for the China market should have a design strategy that is more than just creating…
Implications of ethnography for design
The latest from GAIN, AIGA’s Journal of Business and Design
Interview with Microsoft ethnographer Tracey Lovejoy
Intel launches Community PC for India
Intel Corporation just launched an innovative PC platform that has been developed exclusively to meet the needs of rural villages and communities in India. Designed as a result of defining locally relevant computing solutions based on Intel technology, the Intel-powered…