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Ethnography

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Ethnography

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

22 December 2017
Happy new year 2018!
30 November 2017
New European study on e-Government initiatives

The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates a need for improvement in transparency of public services delivery and use of supporting technology like eIDs or eDocuments. Performance […]

2 May 2018

[Book] Ethnographic Thinking

Ethnographic Thinking: From Method to Mindset by Jay Hasbrouck Routledge Press, December 2017 140 pages This book argues that ‘ethnographic thinking’―the thought processes and patterns ethnographers develop through their practice―offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from […]

27 April 2018

The case for hiring a ‘Digital Anthropologist’

James Ingram, chief executive officer of visual content creation company Splashlight, explains why we need digital anthropologists to handle handle, interpret and apply cultural analysis to data and arrive at consumer insight. Making sense of copious amounts of data in a way that will benefit consumer experience is a problem that most retailers aren’t sure […]

13 March 2018

Want to craft better policy? Hire an anthropologist

In the spring of 2017 the Danish Business Authority and MindLab, a Danish policy lab, developed a methodology to quickly identify costly regulations and how they could be improved, by combining the Standard Cost Model (SCM) method (a quantitative methodology that can measure the compliance costs of laws and legislation) with design anthropology, which takes […]

3 February 2018

Anthropology in Industry w/ Natalie Hanson

Design and anthropology have been seen together with increasing frequency over the last few years, but how do design and anthropology fit together in relation to industry? And, how does this pairing create insight? The team of This Anthro Life is joined by Dr. Natalie Hanson to explore these questions and more. Dr. Hanson is […]

31 January 2018

Three-part series on the intersection of ethnography and design

The Society for Cultural Anthropology (SCA) published some months ago a three-part podcast series on the intersection of ethnography and design. The series, produced by Tariq Rahman and Katherine Sacco, was based on the conference “Ethnography and Design: Mutual Provocations,” which was hosted by the University of California Collaboratory for Ethnographic Design (CoLED) at the […]

18 January 2018

Proceedings and videos of EPIC 2017 conference now available

EPIC is the premier international gathering on ethnography in the business world. Its latest edition, EPIC2017, took place in Montreal in October 2017 and had the theme of “Perspectives”: perspectives explores the vantage points that create and constrain ethnographic practices. What comes of widening or narrowing scope? Shifting positions? Subverting norms? The conference proceedings (pdf, […]

18 January 2018

Towards multi-dimensional ethnography

In this paper, Julia Katherine Haines, user experience researcher at Google, argues for the value of multi-dimensional ethnography. She explores the potential for ethnography to venture beyond sites, into different dimensions. As an example of work moving in this direction, she presents a new approach, dubbed TRACES, which emphasizes the assemblages that constitute our lives, […]

3 January 2018

This Anthro Life podcasts on design anthropology

This Anthro Life is a round-table, open format discussion of an anthropological take on the people, objects, ideas, and possibilities of everyday life around the world. They are hosted by Adam Gamwell and Ryan Collins and there are nearly 100 to chose from. Here are three: The Yin and Yang of Design Anthropology with Dr. […]

6 December 2017

Workplace anthropology video series

A few months ago a new channel Workplace Anthropology Matters popped up on Youtube that profiles workplace anthropologists, whose work directly influence their own workplace processes. The video series is part of a workshop in the Business Anthropology Matters initiative, run by Dr. Jan English-Lueck, Professor of Anthropology at San Jose State University and Distinguished […]

8 November 2017

‘Thick data’ sees the market future when big data can’t

“Customers are really the most unpredictable, the most unknown, and the most difficult-to-quantify thing for any business,” said Tricia Wang, ethnographer and co-founder of Sudden Compass, in an interview during the IBM Data Science for All event in NYC. She spoke with Dave Vellante and John Walls, co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio […]

27 October 2017

Self-driving cars and humans must learn a common language

For all the intricate technology required for autonomous cars — the sensors to replicate eyes and ears, the computers and algorithms to serve as the car’s brains, the high-definition 3-D maps to guide them — there’s another factor that computer science alone cannot solve: how these cars will engage with people — passengers, motorists, bicyclists […]

26 October 2017

Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

1 October 2017

Google’s Director of User Experience on the power of ethnography in an era of Big Data

Elizabeth Churchill, Google’s Director of User Experience argues that there has never been a better time for an ethnographic embrace and a reconfiguration of what it means to render meaning into big and small data. We have, she says, an opportunity to resist taking data as given, an opportunity to bring an ethnographic lens to […]

10 September 2017

[Book] Everyday Schooling in the Digital Age

Everyday Schooling in the Digital Age: High School, High Tech? By Neil Selwyn, Selena Nemorin, Scott Bulfin, Nicola F. Johnson Routledge 2018 – 224 pages [Amazon link] Today’s high schools are increasingly based around the use of digital technologies. Students and teachers are encouraged to ‘Bring Your Own Device’, teaching takes place through ‘learning management […]

3 September 2017

[Book] Think like an anthropologist

Think Like An Anthropologist by Matthew Engelke Pelican, August 2017, 339 pages [Start reading – Amazon link] How does anthropology help us understand who we are? What can it tell us about culture, from Melanesia to the City of London? Why does it matter? For well over one hundred years, social and cultural anthropologists have […]

29 August 2017

Self-driving cars need human intuition

“If self-driving cars are going to achieve their promise as a revolution in urban transportation—delivering reduced emissions, better mobility, and safer streets—they will have to exist on a level playing field with the humans who already use those roads. They will have to be good citizens, not only skilled at avoiding at-fault accidents, but able […]

4 August 2017

The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

29 July 2017

“Where the social sciences and business come together” – Alexandra Mack on ethnography

In this episode of the Change Management Review Podcast, Theresa Moulton interviews Alexandra Mack. Alexandra is a senior fellow at Pitney Bowes, the e-commerce services provider, and a Board Member of Ethnographic Praxis in Industry Community (EPIC). Theresa and Alexandra discuss how ethnography can provide change management professionals with a new view into how some […]

29 July 2017

Data ethnographer: the most crucial design job of the future

Data inside of algorithms is incredibly symbiotic with the algorithm itself. In product design, the data fed to algorithms determines the characteristics of a product. This implies radical transparency and giving consumers access to an algorithm’s data set, so they can make informed decisions about the technology that increasingly shapes their lives. It also implies […]

31 May 2017

Putting human thought behind chatbots

Business anthropologist Martha Bird’s specialty is designing technologies that work for people, creating conversational user interfaces and chatbots that can serve different professional audiences across different geographies and different cultures. An interview excerpt: Why are people’s relationships with technology so important? Any technology development and deployment happening today not informed by systems-level thinking is going […]

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