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Ethnography

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Ethnography

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

22 December 2017
Happy new year 2018!
11 October 2018

[Book] Ethnography for a data-saturated world

Ethnography for a data-saturated world Edited by Hannah Knox and Dawn Nafus Manchester University Press October 2018, 296 pages This edited collection aims to reimagine and extend ethnography for a data-saturated world. The book brings together leading scholars in the social sciences who have been interrogating and collaborating with data scientists working in a range […]

10 October 2018

How SAP’s SuccessFactors used anthropology to understand its customers

As part of a new approach to user interfaces, Amy Wilson, Head of Product at SAP SuccessFactors, pulled designers together with behavioral scientists with backgrounds in cultural anthropology. The goal was to help the designers better understand the way most individuals intuitively work. This way, even while high-design was still a priority, the designers could […]

8 October 2018

IKEA’s fifth Life at Home report

Last week IKEA launched its fifth Life at Home global research report. Every year, the company sets out to understand more about what makes a better life at home by connecting with thousands of people where they live. Ever since the 2016 report, IKEA has been harbouring a deep curiosity about where the feeling of […]

1 October 2018

[Book] Left to Our Own Devices

Left to Our Own Devices: Outsmarting Smart Technology to Reclaim Our Relationships, Health, and Focus By Margaret E. Morris MIT Press, November 2018, 192 pages Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict with smart lights to celebrating gender transition with selfies. We have been warned about […]

31 August 2018

What is going on with the weather? Reflections on gaps between data and experience

Moments when the experience of a blistering day turns public attention to the expertise of climate scientists brings Hannah Knox, associate professor of anthropology at University College London, to explore some of the thorniest of questions we face in the global, modelled, connected world in which we live: How does knowledge about phenomena we experience […]

31 July 2018

Datafication and data fiction: Narrating data and narrating with data

Datafication and data fiction: Narrating data and narrating with data Paul Dourish, Edgar Gómez Cruz Big Data & Society Journal Sage Publications, July 4, 2018 Creative Commons Attribution, Non Commercial 4.0 License https://doi.org/10.1177/2053951718784083 Data do not speak for themselves. Data must be narrated—put to work in particular contexts, sunk into narratives that give them shape […]

5 July 2018

People are your data

New York based writer Carrie Neill interviews tech ethnographer Tricia Wang on why the digital age means everyone (even non-researchers) should understand ”thick data”. Any modern person who calls themselves an ethnographer or a qualitative researcher needs to be both a people nerd and a data nerd. Those things are interchangeable because data is people, […]

2 May 2018

[Book] Ethnographic Thinking

Ethnographic Thinking: From Method to Mindset by Jay Hasbrouck Routledge Press, December 2017 140 pages This book argues that ‘ethnographic thinking’―the thought processes and patterns ethnographers develop through their practice―offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from […]

27 April 2018

The case for hiring a ‘Digital Anthropologist’

James Ingram, chief executive officer of visual content creation company Splashlight, explains why we need digital anthropologists to handle handle, interpret and apply cultural analysis to data and arrive at consumer insight. Making sense of copious amounts of data in a way that will benefit consumer experience is a problem that most retailers aren’t sure […]

13 March 2018

Want to craft better policy? Hire an anthropologist

In the spring of 2017 the Danish Business Authority and MindLab, a Danish policy lab, developed a methodology to quickly identify costly regulations and how they could be improved, by combining the Standard Cost Model (SCM) method (a quantitative methodology that can measure the compliance costs of laws and legislation) with design anthropology, which takes […]

3 February 2018

Anthropology in Industry w/ Natalie Hanson

Design and anthropology have been seen together with increasing frequency over the last few years, but how do design and anthropology fit together in relation to industry? And, how does this pairing create insight? The team of This Anthro Life is joined by Dr. Natalie Hanson to explore these questions and more. Dr. Hanson is […]

31 January 2018

Three-part series on the intersection of ethnography and design

The Society for Cultural Anthropology (SCA) published some months ago a three-part podcast series on the intersection of ethnography and design. The series, produced by Tariq Rahman and Katherine Sacco, was based on the conference “Ethnography and Design: Mutual Provocations,” which was hosted by the University of California Collaboratory for Ethnographic Design (CoLED) at the […]

18 January 2018

Proceedings and videos of EPIC 2017 conference now available

EPIC is the premier international gathering on ethnography in the business world. Its latest edition, EPIC2017, took place in Montreal in October 2017 and had the theme of “Perspectives”: perspectives explores the vantage points that create and constrain ethnographic practices. What comes of widening or narrowing scope? Shifting positions? Subverting norms? The conference proceedings (pdf, […]

18 January 2018

Towards multi-dimensional ethnography

In this paper, Julia Katherine Haines, user experience researcher at Google, argues for the value of multi-dimensional ethnography. She explores the potential for ethnography to venture beyond sites, into different dimensions. As an example of work moving in this direction, she presents a new approach, dubbed TRACES, which emphasizes the assemblages that constitute our lives, […]

3 January 2018

This Anthro Life podcasts on design anthropology

This Anthro Life is a round-table, open format discussion of an anthropological take on the people, objects, ideas, and possibilities of everyday life around the world. They are hosted by Adam Gamwell and Ryan Collins and there are nearly 100 to chose from. Here are three: The Yin and Yang of Design Anthropology with Dr. […]

6 December 2017

Workplace anthropology video series

A few months ago a new channel Workplace Anthropology Matters popped up on Youtube that profiles workplace anthropologists, whose work directly influence their own workplace processes. The video series is part of a workshop in the Business Anthropology Matters initiative, run by Dr. Jan English-Lueck, Professor of Anthropology at San Jose State University and Distinguished […]

8 November 2017

‘Thick data’ sees the market future when big data can’t

“Customers are really the most unpredictable, the most unknown, and the most difficult-to-quantify thing for any business,” said Tricia Wang, ethnographer and co-founder of Sudden Compass, in an interview during the IBM Data Science for All event in NYC. She spoke with Dave Vellante and John Walls, co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio […]

27 October 2017

Self-driving cars and humans must learn a common language

For all the intricate technology required for autonomous cars — the sensors to replicate eyes and ears, the computers and algorithms to serve as the car’s brains, the high-definition 3-D maps to guide them — there’s another factor that computer science alone cannot solve: how these cars will engage with people — passengers, motorists, bicyclists […]

26 October 2017

Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

1 October 2017

Google’s Director of User Experience on the power of ethnography in an era of Big Data

Elizabeth Churchill, Google’s Director of User Experience argues that there has never been a better time for an ethnographic embrace and a reconfiguration of what it means to render meaning into big and small data. We have, she says, an opportunity to resist taking data as given, an opportunity to bring an ethnographic lens to […]

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