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Retail

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Retail

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

22 December 2017
Happy new year 2018!
30 November 2017
New European study on e-Government initiatives

The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates a need for improvement in transparency of public services delivery and use of supporting technology like eIDs or eDocuments. Performance […]

27 April 2018

The case for hiring a ‘Digital Anthropologist’

James Ingram, chief executive officer of visual content creation company Splashlight, explains why we need digital anthropologists to handle handle, interpret and apply cultural analysis to data and arrive at consumer insight. Making sense of copious amounts of data in a way that will benefit consumer experience is a problem that most retailers aren’t sure […]

31 October 2016

IKEA/Economist Group (EIU) study focuses on the new ‘American Dream’ today

Press release – September 21, 2016 Discovering the New American Dream, an Economist Intelligence Unit (EIU) report sponsored by IKEA US shows that the American Dream, which was once outlined by owning a home with a ‘white picket fence,’ having a comfortable amount of money, and ‘keeping up with the Joneses,’ is now transitioning into […]

8 April 2016

Welcome to the ‘unstore’ of the future: retailers go experiential

As technology enables ad blocking online and ad skipping on TV, marketers are increasingly searching for ways to better engage consumers in person, Adrianne Pasquarelli explains. As consumers get more comfortable with e-commerce, marketers are finding they need to imbue their brick-and-mortar operations with updated missions. “Customer experience is becoming more influential in shaping people’s […]

21 January 2016

Target CEO goes on ethnographic tour of customers’ homes

Target CEO Brian Cornell’s quest to understand shoppers takes him inside customers’ homes, looking in their cupboards and closets during pre-arranged visits. The Target Corporation is the second-largest discount retailer in the United States, behind Walmart. It is headquartered in Minneapolis, Minnesota, and operates 1,801 locations throughout the United States. In a question-and-answer session with […]

11 January 2016

How Eataly has redefined the third place to create a new customer experience

This short reflection on Eataly by Sergio Gutierrez, Ankur Johar, Christian Lillo, Anjali Singh and and Sofia Sourtzis positions it as a “third place”. Ray Oldenburg introduced the concept of the third place in 1989 in his book The Great Good Place. He characterizes third places as neutral spaces free of inequality, where conversations can […]

3 January 2016

[Book] Holistic Retail Design

Holistic Retail Design – Reshaping Shopping for the Digital Era By Prof. Philipp Teufel and Prof. Rainer Zimmermann (Peter Behrens School of Arts, University of Applied Sciences Düsseldorf) Frame Publishers September 2015 – 400 pages Abstract (from Dexigner) Written by two leading professors in the field, Prof. Philipp Tuefel and Prof. Rainer Zimmermann, Holistic Retail […]

31 August 2014

Converting your home to LED lights is still a challenging user experience

Switching to LED bulbs in your home is still a bit expensive, but makes a lot of economic sense – as you quickly earn your money back through a MUCH lowered electricity bill. Yet it is quite a challenge for most people. I just successfully replaced 40 halogen and incandescent bulbs of the most varied […]

6 August 2013

Putting the customer at the centre of your retail business

Oracle recently conducted some research into the shopping needs and expectations of shoppers in Brazil, China, Germany, Japan, Russia, the UK and the US – in an effort to better understand the role and importance of service to the retail experience. Here are some of the things they found shoppers value most.

6 July 2013

Herman Miller’s Living Office

“The most important thing in the room is not the furniture — it’s the people.” Almost 50 years after the Action Office, Herman Miller embarks on the next big rethinking of the workplace: the Living Office. It is the ultimate twenty-first-century work-in-progress. “Though in places the old model still prevails, today’s ideal office paradigm could […]

1 June 2013

Papers about sense-making and ethnotelling

From the Journal of Information Architecture: Sense-making in Cross-channel Design Jon Fisher (Nomensa), Simon Norris (Nomensa), and Elizabeth Buie (Luminanze Consulting) Successful cross-channel user experiences rely upon a strong informational layer that creates understanding amongst users of a service. This pervasive information layer helps users form conceptual models about how the overall experience works (irrespective […]

12 December 2012

They know what you’re shopping for

Companies today are increasingly tying people’s real-life identities to their online browsing habits. Research conducted by the Wall Street Journal on the practices of more than a thousand websites shows that the border between our public and private lives is blurring still more. “The use of real identities across the Web is going mainstream at […]

5 October 2012

Ritual and the service experience

The interplay between efficiency and quality in a service experience is often what separates a merely transactional interaction from a valuable and pleasurable one, writes Patrick Quattlebaum of Adaptive Path. “The former gets the job done; the latter does so while creating a more human connection and an enduring relationship between service provider and customer. […]

7 August 2012

Service design at IKEA

Walking through IKEA over the weekend with two young children, writes Shailesh Manga on UXMovement, was a healthy reminder of what contributes to an ideal customer experience: innovative product design and thoughtful service design. IKEA covers product design with innovative home furnishings that are cost effective. Providing this outstanding product experience is only made complete […]

1 May 2012

Extending the experience beyond the device

Tim Todish provides some good examples of companies extending the (user) experience beyond the device as a good way to differentiate from the competition. “Most of the time when we think about UX, we are thinking within the confines of the digital world. What I’m suggesting, however, is that there are ways to extend the […]

22 December 2011

What makes a brand experience great?

Brian Thomas Collins has made a career out of creating brand experiences, “a few of them great”. He writes: “A good brand experience is when a brand does what we expect of it. A great brand experience is something we tell someone else about. In short, a great brand experience is a story, in which […]

6 August 2011

Insights from Research Magazine

Four interesting articles in Research Magazine, a UK industry magazine. This month we… browsed a virtual supermarket Robert Bain explores a simulated supermarket used to research products and store designs. Behind the sofa Simon Lidington thinks researchers have forgotten the art of conversation. Turns out all you need is a sofa, a video camera and […]

7 July 2011

Let’s go ‘social shopping’

Jane Wakefield, BBC technology reporter, explores how the social experience of real shopping can help improve web retail, and how the online social shopping experience could become yet another threat to the high street. “Offline retailers have long held that online shopping will never replace a visit to the shops because sitting at a computer […]

23 June 2011

Achieving long-term sustainability at a Belgian expo centre

A road(map) to sustainability: How an Expo centre can become low-impact The Event project, funded by Flanders In Shape, a Flemish design promotion agency, created a framework for the Kortrijk Xpo centre to become the most environmentally sustainable trade fair and congress complex in Belgium by 2020 and a top five player in Europe. Experientia […]

2 December 2010

UX efforts in a context of retail and marketing

Two new articles in UX Magazine: Crafting the UX of REI’s retail experience by Samantha Starmer Video interview (with text transcript) on the strategy, techniques and thinking behind translating REI‘s warm, hand-crafted in-store experiences into the digital space. Customer Experience Nirvana: How UX and marketing are set to increasingly collaborate by David Moskovic Article examines […]

2 November 2010

Ethnographic study on impact of social tools on sales

An in-depth ethnographic study of the social media habits of Blacksburg, VA, the first internet wired town in the world, demonstrates the power of consumer endorsed goods and services on sales, according to a study by OgilvyOne, New York. As a town of early adopters, the residents and businesses of Blacksburg are using geo-local services […]

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