Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
More and more B2B companies are turning to experience marketing to woo business customers. “B2B companies, especially in the technology, pharmaceutical and banking industries, are looking for ways to immerse their business clients in experiences that tell a brand…
Nike’s now (in)famous Nike ID Design Lab in New York doesn’t allow more than three customers in at a time, with visits limited to one hour max. Furthermore, customers need to make an appointment, by invitation only. The haute-design store…
Vodafone is initiating a new way of communicating itself to its customers. The most obvious aspects of this image repositioning are, initially, a change to the design of the Vodafone logo and a new Vodafone communication platform, with the now…
The Guardian has a fascinating and slightly depressing article about the multi-million-pound industry intent on turning teenagers and toddlers into passionate consumers. British child is familiar with up to 400 brand names by the time they reach the age of…
“The experience economy: the evaluation of emerging market opportunities for growing your business” is the title of an e-book presentation by e-Strategic Research, inc, the California based market research consultancy. The e-report offers a synthesis of theory and practice as…
By affecting how people think and act and by connecting an organisation to its constituents’ values, design can enhance performance. In this article for the Design Management Journal, Roger Sametz and Andrew Maydoney of Sametz Blackstone Associates (a strategic…
In a blog that talks about participatory design and how users can contribute to the design of services, we cannot sidestep the ethical issue. Often people’s creativity and cultural contributions are used against their own interests. In a long and…
The French “buzz marketing” agency Nouveau Jour has been collaborating with the creative team of fashion designer Jean-Paul Gaultier on a new online section for the designer, conceived as a virtual world to experience and share chance encounters. In addition…
One of the first activities of the newly founded Launch Institute is a conference on empathic market sensing on 20-21 September in Hamburg, Germany. Empathic market sensing builds upon voice-of-the-customer and observational “applied ethnography†techniques to dive deeply into how…
The Sony Ericsson website now contains an “Experiences” section with small visual scenarios of how mobile phone functionalities can provide added value to our lives. Or in their own marketing language: “It’s all about combining your emotions with our technology…
As it becomes ever more difficult to gain consumers’ attention in an increasingly cluttered environment, more and more companies are looking to fragrance to help distinguish their brands from the competition. Read full story
Technology firms are pushing a futuristic vision of home entertainment not because consumers are desperate for it but because they themselves are. Whether or not computer, software, consumer-electronics, telecoms, cable and internet companies are in fact out of touch with…
The Fused Space design competition was inspired by the question: can artists and designers do a better job than the marketing industry in creating new application for ITC in public space? The 300+ entries satisfied juror John Thackara that…
The communications and public relations landscape is changing rapidly. Are press releases dead? Will blogs soon replace them? For dialogue and debate on this and more, check out the New PR/Wiki, set up as an in-depth resource for executives, PR…
On Neopets’ candy-colored, youth-oriented web site, kids create virtual pets and send them cruising the streets of the online land Neopia. They play games, shop, or make artwork for the site’s online galleries, which all sounds like harmless, creative fun.…
Videos have taken on an exciting if uncertain life of their own, far away from the mother ship that launched them. They thrive at online music sites, they’re sold in record stores, they connect strangers across the Internet. And just…
WOMMA is the official trade association for the word of mouth marketing industry. WOMMA’s mission is to promote and improve word of mouth marketing by protecting consumers and the industry with strong ethical guidelines, promoting WOM as an effective marketing…
Retailing, the High-Tech Way From in-store cameras to data-mining loyalty-card use and beyond, retailers are depending more and more on technology to boost sales E-Tailing: It’s All About Service Turning surfers into shoppers requires new levels of help online. The…
What do European companies think about European cities? Here is a sample of the results of a survey with 500 of Europe’s 15,000 biggest companies: The top 10 European cities to locate a business to today (in order): London,…