Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Category Marketing
The brand underground [The New York Times]
Espressamente, Illy’s cult coffee bar [Business Week]
Italian coffee maker Illy is out to conquer the “last frontier” – the coffee bar. By rolling out a global chain of licensed cafes called “Espressamente,” Illy intends not only to sell more of its high-quality coffee, but to purvey…
Ruthless focus on the customer [Business Week]
Consumer generated campaigns
Negative user experience of World Cup on mobile phones [MEX]
Self-checkout? Just you wait [The Washington Post]
To charge up customers, put customers in charge [The New York Times]
Older Consumers Flex Their Muscle (and Money) Online [The New York Times]
Organic launches Experience Labs
The ethnography of marketing [Business Week]
The new core competency is ethnography. Companies use it to gain insights into the culture and behavior of their customers. But the demands of business are different from those of an anthropologist doing field research. The most obvious is speed.…