Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Their names don’t exactly spark instant recognition: Lenovo, Haier, TCL, Pearl River Pianos, State Grid Corp., and CNOOC. If they mean nothing to you, just wait a few years. All of them are prominent Chinese corporations set to go…
Never heard of brand names like Great Wall, Hisense, Konka, Amoy and Panda? Outside China, few have. But someday that may change. In a policy termed “go global,” China’s leaders have been quietly encouraging Chinese companies for years to…
The Americanisation of Europe by way of mass marketing is not at all a new phenomenon and, despite all of Europe’s umbrage, its participation has been quite voluntary. Read full review
Some of the world’s biggest advertisers, including Microsoft and Anheuser-Busch, are increasingly turning to electronic word-of-mouth advertising campaigns as they seek inexpensive, provocative and entertaining ways to reach new customers. Read full story
Not many marketing campaigns start with a target audience of just eight people. But then, Make Poverty History, the British expression of the global antipoverty campaign leading up to the Group of 8 summit meeting in July, is no…
Technology — from wireless devices to iPods to digital video recorders (DVRs), have given time-pressed consumers more choices and control over what they tune in or tune out — and also split the audience into narrower slices. Advertisers raised…
[…] There is a certain correspondence between Microsoft’s research agenda and the work of the old-time anthropologists, many of whom were funded by colonial governments that needed to understand their native subjects in order to rule them more effectively. The…
BBDO Worldwide in New York, General Electric’s longtime advertising agency, was not getting the message. The agency had been offering G.E. its panoply of traditional marketing ideas, leaning heavily on the standard 30-second television spot. But Judy Hu, general manager…
On the heels of the biggest management shake-up in Sony history, the president of Sony Europe has vowed that the company will bolster its reputation as a consumer technology and electronics trendsetter, backed by a €1 billion European marketing drive…
For years, American corporations and the European companies that do business with them have faced anti-American sentiments from Europeans. But with the war continuing in Iraq and discomfort growing over United States dominance, the companies have been forced to…
Now and then you find something truly interesting on the field of marketing and communications, like this in-depth web site on the future of the field developed by America’s top investigative journalism public TV programme Frontline. Go to website