Category Sharing

Experientia at EPIC 2012

Experientia will be at EPIC Conference, on October 14-17 2012, hosted by the Savannah College of Art and Design [SCAD], Savannah, USA. This year, Experientia president Michele Visciòla will be chairing the first (of two) Pecha Kucha session Renewals of…

Mass persuasion, one user at a time

Nir Eyal writes how marketers are increasingly personalizing their products and services to meet their customers’ changing needs, and how customization used in conjunction with powerful persuasion techniques provides new weaponry to boost customer engagement and drive profits. “Mass customization,…

Book: Doing Design Ethnography

Doing Design Ethnography By Andrew Crabtree, Mark Rouncefield, Peter Tolmie Springer Publishers – Human-Computer Interaction Series March 2012, 212 pages (Amazon link) Ethnographic approaches associated with social and cultural anthropology are common currency in systems design. They are employed in…

The magic of good service

THE customer is king. So some firms have started appointing chief customer officers (CCOs) to serve the king more attentively. These new additions to the (already crowded) C-suite are supposed to look at the business from the customer’s point of…