Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
The WE Media Global Forum is a conference that brings together “the trailblazers of the connected society – the thinkers, innovators, investors, executives and activists seeking to tap the potential of digital networks connecting people everywhere”, or in short “how…
Open marketing assumes your customers are smarter than you, at every stage of the business process, from product build to post-sale service. "We have embarked on the maiden voyage of the open marketing revolution. From RSS to blogs, from podcasts…
More time is now spent on the internet than on watching TV, according to Google survey Television addiction has been Britain’s national pastime for years, but experts agree that viewers around the country are increasingly switching on their computer screens…
As more media become increasingly available in digital formats, and traditional models of media packaging and distribution start to unravel, “the customer is king” is fast becoming the industry’s new catchphrase. During a session at the Financial Times Digital Media…
In her Outside Innovation blog, best-selling author and management consultant Patty Seybold engages MIT professor Eric von Hippel (author of Democratizing Innovation) in a lively debate about lead users and lead customers. In a response Matt Locke, Head of Creative…
Aeroports de Paris presents the first ethnographic study about men’s buying behaviour in an airport. This unprecedented survey was carried out in January 2006. In an airport environment, a man travelling on his own becomes a true shopper: He is…
Sorting, Classifying, and Labeling Experiences … in order to understand all factors contributing to how a product (or service) is perceived While plenty of practitioners invoke the word ‘experiences’, how often are we talking about the same thing? From ‘user…
Publicis Groupe has set up a new digital venture – a standalone consultancy to help clients, and their budgets, leave behind traditional advertising and move toward digital, interactive and mobile media. Publicis Groupe, the international advertising and media conglomerate, has…
What everybody in advertising, marketing and media should know about the technologies that are reshaping their business. What’s the effect of an advertising campaign, in a world where every consumer has instant access to all hard data about any given…
Gapminder is a nonprofit, supported by the UNDP, dedicated to better communicating and disseminating global-development statistics — as a means to “mind the gap” between the world’s rich and poor, sick and healthy. Gapminder wants to be more than just…
Senior [UK] MPs are calling for an urgent government inquiry into the “targeting” of children with cartoon mobile phone merchandise, including Winnie the Pooh, dangly soft toys and Scooby-Doo mobile phone covers. They warn that a huge selection of mobile…
The credit-card giant scored a hit with its online “advergame.” And it’s not alone, as companies try to think of new ways to snag eyeballs There’s a new competition at the Winter Olympics this year — and it involves virtual,…