Category AI

Why data is never raw

“Except in divine revelation, data is never simply given, nor should it be accepted on faith,” writes Nick Barrowman in The New Atlantis. “How data are construed, recorded, and collected is the result of human decisions – decisions about what…

Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary…