Ethnography at McDonald’s

Blogger Grant McCracken has posted a nice tale about doing ethnography at McDonald’s to figure out why people order smaller drink sizes in the drive-thru than inside. And in the process, provides a nice concise explanation of a research approach. Read full post (via Customer…

Don Norman on the pitfalls of human-centred design

Human-centred design has become such a dominant theme in design that it is now accepted by interface and application designers automatically, without thought, let alone criticism. That’s a dangerous state — when things are treated as accepted wisdom. The purpose of this essay [published in…

The world is round [New York Review of Books]

The centrally planned economies that were constructed to embody Marx’s vision of communism have nearly all been swept away, and the mass political movements that Marxism once inspired are no more. Yet Marx’s view of globalisation lives on, and nowhere more vigorously than in the…

The Financial Times reflecting on foresight

If we believe what we read, not only the South China tiger and the Cross River gorilla but the Japanese and Italians are heading for extinction. Doomsday projections make good headlines – we offer a few here – but the fact is that we would…

Are we losing our innovation religion? [EDN]

You can outsource product design to a third party, which in turn may use big chunks of external intellectual property; you can outsource physical manufacturing; and now, you can even outsource your research and development. […] What’s left? Not to worry, many say: The companies…

How Skandia generates its future faster [Fast Company]

Five years ago, at Swedish giant financial services giant Skandia, Lief Edvinsson became the world’s first director of intellectual capital. He quickly set out to revolutionise the corporate accounting with a new framework for measuring intangibles: the company’s valuable “soft stuff” such as customer relations…

Gilder’s dark future [News.com]

Speaking at the AlwaysOn conference at Stanford University, futurist George Gilder predicted a harrowing future for humanity. TV will die, he said, and be replaced by blogs. Read full story Listen to webcast

Corporations and corporate social responsibility [WWF]

WWF and SustainAbility, an independent think-tank, have recently released a new report revealing the strength of links between corporate responsibility practices and government lobbying and public policy activities of major global corporations. The report, Influencing Power, ranks the world’s top 100 companies on the transparency…

Human brain’s ‘mastermind’ located [Discovery Channel]

Humans attempt to do many things at the same time, such as driving and chatting on the phone, or working and listening to music, and now research suggests why such multitasking may be possible: the brain appears to have its own control centre. Studies indicate…

Futuribles

For more than 40 years, Futuribles has been an independent non-profit centre for prospective studies and foresight. Its overall aim is to contribute to a better understanding of the contemporary world. By taking an interdisciplinary approach, Futuribles explores current issues, the world’s possible futures (futurs…