Context

Context-based Research Group was established in 1999, the goal was simple – to help marketers and product designers do better work through the power of ethnography. Margaret’s Walking Stick is Context’s perpetual anthropology / ethnography education project. Each month contains a cultural insight from around…

Join the circus [Fast Company]

At a time when audiences for all performing arts are declining, Cirque du Soleil has taken a particularly moribund segment of the market — the circus — and created an entertainment juggernaut, with a burgeoning record label, a retail operation, and a deal with Carnival…

A future full of hopes and fears [BBC]

Science and technology have powered huge leaps in understanding and a fantastic future of novel life forms and advances in biotech beckons. But it isn’t without dangers. Our biggest challenges lie ahead. The science of complexity is perhaps the greatest challenge of all, Astronomer Royal…

Mobile communication society

  “The mobile communication society: A cross-cultural analysis of available evidence on the social uses of wireless communication technology” is the title of a research report that offers an analytical overview of existing research on the social uses of wireless communication technology. It seeks to…

Don Norman on usability in China [uiGarden]

Don Norman has changed the way a generation of designers in understanding people and technologies. His philosophy of usability and emotion has been widely used in designing products for people’s everyday life in the west and is now also starting to have an impact upon…

Word of Mouth Marketing Association

WOMMA is the official trade association for the word of mouth marketing industry. WOMMA’s mission is to promote and improve word of mouth marketing by protecting consumers and the industry with strong ethical guidelines, promoting WOM as an effective marketing tool, and setting standards to…

Design Council on experience design

Today, successful companies are adopting a more holistic and customer-centric relationship model built upon dialogue and interaction between brands and consumers. In doing so, they are considering and designing the ‘total’ experience of their brands. For customers, all these moments of corporate experience combine to…