Experientia

Experientia

Designing social tools around user interests

The key to designing social media well lies in designing it for a user’s social interests. Conventional software addresses the user’s task-oriented needs and objectives. But social media succeed when they engage the user’s social interests. An article by Adrian…

The language of interfaces

Des Traynor recently spoke at the Content Strategy Forum in London about the importance of which words used in an interface. The difference between Facebook’s Like and Google’s +1 seems superficial, but ends up influencing the behaviour of the users.…

How tech is changing the museum experience

Museums are exploring digital and mobile technologies to enhance visitor experience. Initiatives go beyond technology within exhibits and installations, but also include more pervasive uses of tech to create interactive experiences for visitors throughout a museum, as well as remote…