Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
As it becomes ever more difficult to gain consumers’ attention in an increasingly cluttered environment, more and more companies are looking to fragrance to help distinguish their brands from the competition. Read full story
Service problems, a botched rollout of its third-generation phone network and a skimpy lineup of new handsets have driven away Japanese Vodafone customers in droves. The company admits that its biggest misstep was a decision to focus its lineup in…
The latest MORI research into consumer technology, commissioned by European technology public relations consultancy Hotwire, has concluded that consumer technologies will not reach their full market potential until vendors can successfully engage with women and the over 45s. According to…
Technology firms are pushing a futuristic vision of home entertainment not because consumers are desperate for it but because they themselves are. Whether or not computer, software, consumer-electronics, telecoms, cable and internet companies are in fact out of touch with…
Martin Leith has created a website that lists and explains every idea generation method he has encountered during the past 15 years. The methods have been drawn not just from the worlds of creative problem solving and innovation, but…
“Designing for Experience” is a 128-page presentation with two extraordinarily detailed experience design case studies (Carnegie Library of Pittsburgh and VasSol CANVAS) that feature many diagrams and prototypes. The presentation was developed by Marc Rettig, principal of Fit Associates, and…
UPA 2006: usability through storytelling The annual conference of the UPA, the Usability Professionals’ Association, will take place on 12-16 June 2006 at the Omni Interlocken in Broomfield, Colorado, USA, located just outside Boulder and Denver. As usability professionals, we…
Big corporations today can be viewed as decision factories — but where’s the elegant design approach that’s applied to products? Great design is characterised by deep user understanding, visualisation of creative resolution of tensions, collaborative prototyping to enhance solutions, and…
India will face a shortage of managerial and marketing skills while dealing with Western customers, creating a significant opportunity for European and American workers. A recent report from researchers Evalueserve estimates that 120,000 continental European workers will be needed in…
The European Commission has published a new plan, called i2010 for ‘the completion of a Single European Information Space’. The Commission proposes an 80% increase in funding for ICT research focused on areas where Europe has recognised strengths: nano-electronics, embedded…
Survey results released from ACE*COMM indicate most North American parents aren’t supervising the mobile phone use of their teenaged children. Seventy-one percent of teenagers surveyed admit they enjoy unrestricted use of their mobile phones. The Itracks survey also found that…
The Qualitative Research Consultants Association is a not-for profit organisation that promotes excellence in all aspects of qualitative research. QRCA brings together nearly 1000 qualitative research consultants throughout the world. They include focus group moderators, facilitators, interviewers and planners with…
Ambidextrous Magazine is the design journal of the nascent Stanford d.school. It is a magazine for the wider design community, which includes engineers and ethnographers, psychologists and philosophers. Rather than focusing on promoting product, Ambidextrous exposes the people and processes…
The Fused Space design competition was inspired by the question: can artists and designers do a better job than the marketing industry in creating new application for ITC in public space? The 300+ entries satisfied juror John Thackara that…
Companies tailor new offerings to preteens and their parents. With an estimated 80 percent of adults between 18 and 65 owning a cell phone, the potential for growth in the cell phone market is slowing. By contrast, only 10 percent…
The narrow, cobbled streets of Cordoba in southern Spain are no place for a car, but Alfredo Romeo, a Spanish entrepreneur wanted to change that and set up a business with “blobjectsâ€, electric hire cars that are proving popular with…
The communications and public relations landscape is changing rapidly. Are press releases dead? Will blogs soon replace them? For dialogue and debate on this and more, check out the New PR/Wiki, set up as an in-depth resource for executives, PR…
Cellphones are already used for music downloads, text messaging, and video games. But here in South Africa, they are beginning to perform another function: personal piggy bank. With the new technology, a grandmother in rural area can receive money from…
The global future forum, which originated within Unisys, is an independent partnership of futurists, academics and businesspeople, committed to helping organisations extend their strategic planning horizons, and better prepare for the future. It offers business a single point of access…
My Experientia business partner Jan-Christoph Zoels alerted me to a series of New York Times articles on the isolated, frightening, overwhelming and often dehumanising experiences many patients have in hospitals, and what social, cultural and demographic changes are playing a…