Experientia

Experientia

Book: Lean UX

Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf (Author) and Josh Seiden (Editor) O’Reilly Media February 2013 (Amazon link) “The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book,…

An object of journalism: the hyperlink

Juliette de Maeyer kicks off this month’s edition of EthnographyMatters which focuses on Ethnographies of Objects, with a response to two questions posed to her: ‘Why is the hyperlink an interesting object of journalism?’ And ‘What’s the best way to…

Book: Why We Fail

Why We Fail: Learning from Experience Design Failures By Victor Lombardi 248 pages Rosenfeld Media Why did Twitter succeed while Pownce plotzed? Why has “to Plaxo” become a verb? And Zune: great product, but are you using one right now?…

The business case for service design

Service designer Bill Hollins shares his thoughts on why service design makes business sense and argues that more businesses should invest in employing a service designer. 1. Good customer service + quality product = brand loyalty 2. Rising consumer expectations…

Making the most of ethnographic research

Applying ethnographic methods to digital experiences can yield myriad benefits that go beyond simply validating that something works or identifying opportunities for improvement, write Jessica Weber and John Cheng of AnswerLab. Ethnography reveals how digital and physical processes work together…

Are you thinking what I’m thinking?

Rob Egerton and Jeanette Kaye of HRW write on why research needs to go beyond the individual’s perspective to get closer to the reality of behaviour. “Two important theories – which many of you may have heard of – shed…