Experientia

Experientia

Experientia at EPIC 2012

Experientia will be at EPIC Conference, on October 14-17 2012, hosted by the Savannah College of Art and Design [SCAD], Savannah, USA. This year, Experientia president Michele Visciòla will be chairing the first (of two) Pecha Kucha session Renewals of…

Why we are so rude online

Why are we so nasty to each other online, asks Elizabeth Bernstein in the Wall Street Journal. Whether on Facebook, Twitter, message boards or websites, we say things to each other that we would never say face to face. Shouldn’t…

Mass persuasion, one user at a time

Nir Eyal writes how marketers are increasingly personalizing their products and services to meet their customers’ changing needs, and how customization used in conjunction with powerful persuasion techniques provides new weaponry to boost customer engagement and drive profits. “Mass customization,…

Book: Doing Design Ethnography

Doing Design Ethnography By Andrew Crabtree, Mark Rouncefield, Peter Tolmie Springer Publishers – Human-Computer Interaction Series March 2012, 212 pages (Amazon link) Ethnographic approaches associated with social and cultural anthropology are common currency in systems design. They are employed in…