Category HCD / UXD

Peter Merholz: The Want Interview

The founder & president of Adaptive Path explains why they’re shifting away from “user experience” and towards “experience design.” He celebrates 360 design strategies through successful “customer journeys” by Apple and Southwest Airlines and advocates for marketing and advertisement becoming…

Revelation reviewed

Tim Macer of Research reviews Revelation, an online qualitative research environment for depth interviewing, discussions and ethnographic studies. “Online qualitative research does not need to be a pale imitation of conventional face-to-face groups and depths, and it is better not…