Category Design

Behavior Driven Design 101

Design is becoming an applied behavioral science, and your art school background is no longer sufficient, says Jason Hreha, behavior designer and UX advisor. “Fields like neuroscience are starting to come of age, and are beginning to give us insights…

User experience vision for startups

In a TechCrunch guest post by Uzi Shmilovici, CEO and founder of Future Simple, outlines how he came to the conclusion that there’s nothing more important for a startup than the ability to clearly understand what it builds and then…

How to manufacture desire

Nir Eyal continues his article series on Techcrunch (see also “Habits are the new viral“) with a short essay on manufacturing desire. “Companies increasingly find that their economic value is a function of the strength of the habits they create.…

User environment driving technology

Sierra Wireless’ new USB cellular modems show how user-centred design can help differentiate products in a commoditised market. Matt Plested of Alloy, the agency which helped Sierra design the products, explained to Mex how they explored user environments for USB…

The future of television is not television

Television is breaking free of old paradigms and constraints. Consumers have no shortage of places to look for the content they want — online, on-demand, broadcast. But with added choice comes added complexity. As television becomes decentralized, holistic user interfaces…