Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Advertising Age is waking up to a situation which for us in the experience design community has been apparent for many years: simple question-and-answer consumer surveys are not sufficient to be “in touch with the lifestyles of consumers”. “After issuing…
Nokia’s Legends Telegraph is a new Flash interface – with a silly, old-fashioned look and feel – to eight introductory videos and a new section on the company’s website on upcoming innovations and new experiences Nokia is working on and…
Marek Pawlowski of MEX thinks that Blyk, the advertising-funded MVNO, is really a user-generated media company: “Blyk is typically described in press reports as ‘an advertising-funded MVNO’, but after spending some time looking at the company’s model and talking to…
Mobi Ad Network has published an interview with Blyk’s Marko Ahtisaari where he talks about the design of the service, user testing, targeting and personalisation. Blyk – the first completely ad-supported MVNO – launched this week in the UK market.…
Condé Nast Italy launched today Style.it, a fashion, lifestyle and entertainment portal for the young Italian woman. The new portal upgrades the existing and very popular Vogue/Vanity and Glamour websites. During the concept development and design of the portal, Experientia…
Due to travelling, it took me a few days to write up my summary of the Tuesday presentations at the European Market Research Event, but here we are. In this write-up I will concentrate on five speakers: James Surowiecki, Roula…
Pitching itself as the world’s first advertising-supported phone company, a Finnish company called Blyk plans to roll out a free mobile phone service next summer aimed at 16- to 24-year- olds, first in Britain and then elsewhere in Europe, writes…
Bob Jacobson is one of the more thoughtful thinkers on experience design and the commentary he provides on his Total Experience blog is therefore frequently cited on Putting People First. Yesterday he analysed how the advertising profession has opened a…
Established in 1994 on the initiative of Luciano Benetton and Oliviero Toscani, Fabrica is a communications research centre whose range of activities extends from graphic design to cinema, taking in industrial design, writing, interactive media, photography and music on the…
“A retail executive who is considering a digital signage system shouldn’t let the tail wag the dog,” writes Peter Vrettas in Extended Retail Solutions. “Content, rather than hardware or software, drives digital signage. And the best digital signage systems are…