Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
China Daily has an extensive English language report on the Beijing design and innovation meeting “Next Generation Design, Innovation and Creativity for China” (30 November 2005), co-hosted by China Daily and the Illinois Institute of Technology, and apparently a prelude…
“I have been teaching mechanical engineers the process of design for more than 15 years. Traditional engineering design courses focus on technology and not context. The result is a downstream focus on making a design work rather than on…
The second day of the Fortune Innovation Forum featured a panel discussion called “Design Matters” with Chris Bangle of BMW Group Design, Minda Gralnek of Target and Richard Koshalek of the Art Center College of Design. Is design the same…
Abstracts and posters of the first Ethnographic Praxis in Industry Conference (EPIC, that took place on 14-15 November in Redmond, WA, are already online. The conference proceedings are also downloadable (pdf, 1.9 mb, 198 pages), be it for a limited…
The apparent success of Internet-based social bookmarking applications begs the question of whether large enterprises or organisations would also benefit from social bookmarking systems. To investigate this question, IBM is designing and developing an enterprise-scale social bookmarking system called dogear.…
MIT Technology Review discusses the blossoming field of corporate ethnography as a way to study how people actually use technology and reports on the first-ever Ethnographic Praxis in Industry Conference (EPIC), organised by ethnographers at Intel and Microsoft and held…
Michael Bierut of Pentagram argues in the piece on “Innovation is the new black” at Design Observer that corporations are uncomfortable with the term “design” and prefer to call it “innovation.” This provoked a very insightful response by Larry…
“Embedding design into business” is the title of a long article by Roger Martin, dean of the Joseph L. Rotman School of Management in Toronto, Canada, that just appeared in the School’s magazine. “Firms everywhere are realising they can jump-start…
More and more B2B companies are turning to experience marketing to woo business customers. “B2B companies, especially in the technology, pharmaceutical and banking industries, are looking for ways to immerse their business clients in experiences that tell a brand…
Business Innovation 2005 is the name of the weblog that accompanies this year’s Fortune Innovation Forum, which will be held November 30-December 1 in New York City. Inspired by the event’s comprehensive lineup of discussion topics and speakers (including…
A few months ago I wrote about the Gel and euroGel conferences in 2006. Mark Hurst just posted a partial line-up of speakers. The euroGel 2006 conference which will take place on 1 September 2006 in Copenhagen, Denmark, features: Han…
Bruce Nussbaum, who writes a column on innovation and design for Business Week, reflects today on the IDSA/HP Design About on BOP–the bottom of the pyramid. “Gary Elliot, the vice president of brand marketing for HP, talked about “Me-ism” in…
As Hewlett-Packard’s director of design and brand experience, Sam Lucente’s job is to use insights from the design, technology, and marketing fields to enhance the consumer’s interaction with HP products. In an interview with Business Week, he talks about the…
I have no idea how recent this is, but here are about ten web pages with what IBM has to say on user-centred design. “User-Centered Design is a well established process that has been widely adopted by many organizations to…
The current issue of Business Week has devoted an extensive feature to Dr. Stefano Marzano, CEO and Creative Director of Philips Design. “Marzano’s passion lies in humanising technology. His goal is to make homes and offices less cluttered with bulky…
The New York Times reports that Illy, the Italian coffee, has opened a new Galleria Illy in SoHo. It’s a coffee themeland in this temporary experience featuring an art gallery, library, classrooms and espresso bar. Visitors can thumb through hundreds…
“The experience economy: the evaluation of emerging market opportunities for growing your business” is the title of an e-book presentation by e-Strategic Research, inc, the California based market research consultancy. The e-report offers a synthesis of theory and practice as…
Voices in Your Hand is a humanitarian project, sponsored by Philips Electronics, to create a simple, voice-email handset and cheap audio services to help urban shantytowns and isolated rural areas in the developing world, overcoming illiteracy or minority languages. The…
From strategy, brand and innovation to product, service and experience Businesses fifteen years ago referred to everything as product, and the focus was on how to make those products robust. A new life insurance policy was referred to as a…
Nick Finck of Blue Flavor ponders the question one has to ask oneself as a business owner: what kind of experience do you want your customers to receive before, during, and after they have purchased your product or service?…