Category Industry sectors

Experientia interviews Anne Kirah, senior design anthropologist at Microsoft

Anne Kirah (bio) is senior design anthropologist at Microsoft’s MSN Customer Design Centre. In this interview, she talks on the importance of taking off your blinders and focusing on the real lives of real people. She discusses her work at…

Adidas sports performance store in Paris: it is all about the interactive experience

The Germany-based sportswear brand opened its Mi Innovation Center on the Champs-Elysées. It’s a tech, fashion, and custom-design wonderland, writes Business Week. “At the futuristic 1,750-square-meter store, the largest Adidas store in the world, shoppers can browse the latest trends…

Third generation Living Labs: the quest for user-centred mobile services

Faced with a context of a vast and still growing supply of relatively cheap and effective information and communications technology (ICT) and stimulated demand for new solutions to achieve mobility, even seamless mobility, Prof Jan Annerstedt and Sascha Haselmayer raise…