Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Category Retail
Danish programme for user-driven innovation
The Danish programme for user-driven innovation (English summary) aims to strengthen the diffusion of methods for user-driven innovation, and to contribute to increased growth in the participating companies, and to increased user satisfaction and/or increased efficiency in participating public institutions.…
Paper is passe for tech-savvy South Koreans
Reuters report on mobile coupons and gifts in South Korea: oung, tech-savvy South Koreans are making coupon clipping a thing of the past and turning to their mobile phones instead. Some of the fastest-growing mobile phone services in the country…
New David Report bulletin about consumer culture
The latest David Report bulletin, called “I shop therefore I am”, looks into the world of consumer culture from different point of views; ethical, social, political, economical and humanistic. Shopping has turned into a lifestyle. We consume as leisure and…
Service design and experience design: Starbucks vs Le Pain Quotidien
Idris Mootee, a business and innovation strategist, explores the disciplines of service design and experience design through some innovative, authenticity-inspired retail concepts (that in some ways are also reflected in the Eataly supermarket in Torino): “17 years ago, Alain Coumont…
How immersive technology can revitalize the shopping experience
IBM just released a white paper entitled “How immersive technology can revitalize the shopping experience”. “Truly immersive experiences—which connect with shoppers on an emotional level through personalized dialogues and give them greater control over the shopping experience—are the new frontier…
Serious games as customer touchpoints
By 2010, says Gartner, 20% of global Tier 1 retailers will have some kind of marketing presence in online games and virtual worlds. Gartner predicts that by 2010 20% of Tier I retailers will have a marketing presence in virtual…
Apple is creating “a place where you belong”
Apple has been progressively changing its retail store format over the past year, eliminating cash registers while introducing several new services and increased staffing, to create a more personalized and friendly environment for customers, reports MacNN in an article entitled…
The user experience of a designer clothing online store
House of Fraser, the UK designer clothing retailer, has recently launched their first e-commerce site. Paul Rouke has posted a long user experience review “looking at how persuasion architecture has been adopted, key browsing functionality provided and the overall shopping…
Improving the retail customer’s experience when clothes shopping
Last month I posted a story on a smart dressing room trial at New York’s Bloomingdale’s, reported in the New York Times. Meanwhile the San Jose Mercury News provides some more depth on the prototype and introduces another one. “A…
The experience store, a store where you don’t buy [International Herald Tribune]
The International Herald Tribune reflects on ‘experience stores’, the latest trend in retailing and claims it is a return to the old department store shopping experience, where shopping was treated as theatre as well. The article claims that Samsung was…
Qualitative research leads to new bicycle “for fun”
When Japanese bike part manufacturer Shimano set out to make a bicycle aimed at America’s dwindling group of casual bikers, they enlisted the help of design consultancy IDEO, and embarked on a qualitative research and design process that eventually lead…
Experience designers work in the retail industry, says Fast Company
Experience designers are top of the list in Fast Company’s overview of the “10 Hot Jobs for 2007”. We are also positioned as people who work in the retail industry. The list, which has been compiled with trend forecasters, “takes…
2-year course on design for retail experience at India’s National Institute of Design
“With new malls and retail outlets mushrooming all across [India], thanks to the retail boom, it’s no wonder then that the National Institute of Design (NID) has come up with a unique course called Design for Retail Experience“, writes Kumar…
Adidas sports performance store in Paris: it is all about the interactive experience
The Germany-based sportswear brand opened its Mi Innovation Center on the Champs-Elysées. It’s a tech, fashion, and custom-design wonderland, writes Business Week. “At the futuristic 1,750-square-meter store, the largest Adidas store in the world, shoppers can browse the latest trends…
David Polinchock on creating a retail brand experience
In an article in the premiere issue of Marketing at Retail, David Polinchock of the Brand Experience Lab looks at the key developments today in creating a compelling, authentic and relevant retail brand experience. Polinchock discusses the growing trend of…
Customer-centric digital signage in retail environments
“A retail executive who is considering a digital signage system shouldn’t let the tail wag the dog,” writes Peter Vrettas in Extended Retail Solutions. “Content, rather than hardware or software, drives digital signage. And the best digital signage systems are…
Branching out [The New York Times]
Certainly the message you would get if you were to visit the Umpqua branch in Portland’s trendy Pearl District neighborhood seems only vaguely related to the mundane business of certificates of deposit, checking accounts and loans. With free wi-fi access,…
Mobile computing in high-end retail
As mobile computing becomes increasingly popular in the fashion retail industry, challenges emerge pertaining to usability, system tailoring, and enhancing the manager-client user experience. These issues were addressed at LA Promotion (a facility where selected clients can acquire products three…
Grocery checkout, Italian style
DIY checkout or self-scanning has long been called the next big thing in supermarkets, but perhaps because of the hellish line situation, Inferno-familiar Italians were quick to adopt them. Unicoop Firenze was the first Italian retailer to introduce self-scanning in…