Category Asia

Central role for co-creation and ethnography at new Nokia design studio in Bangalore

Nokia’s new design studio in Bangalore, India, will use co-creation and ethnographic approaches to explore new design ideas for mobile phones targeted at the Indian market. InfoWorld reports: The studio in India is one of four satellite studios that Nokia…

Venture philanthropy fund uses design thinking and ethnography to help solve real-world problems [Business Week]

Billing itself as a nonprofit venture capital firm, the Acumen Fund uses the principles of design to solve the problems of the poor. Just as the Procter & Gambles and Motorolas of the corporate world conduct extensive ethnographic research on…