Category Ethnography
Ethnographers uncover the ‘Unknown Unknowns’ about consumers [Advertising Age]
Book: Frontiers of Capital – Ethnographic Reflections on the New Economy
Anthropological study leads to Xerox printing innovation [The New York Times]
Nokia’s Jan Chipchase on mobile TV and personal experiences
European Market Research Event – Day 1, afternoon
During the afternoon sessions of the European Market Research Event, I attended presentations by Clive Grinyer of France Telecom Orange, Sarah Pearson of ACB/University of Sussex and Francesco Cara of Nokia. There is also a short write-up of a talk…
European Market Research Event – Day 1, morning
Experientia interviews Anne Kirah, senior design anthropologist at Microsoft
Anne Kirah (bio) is senior design anthropologist at Microsoft’s MSN Customer Design Centre. In this interview, she talks on the importance of taking off your blinders and focusing on the real lives of real people. She discusses her work at…
Book: The Cell Phone – An Anthropology of Communication
“Mobile telecommunications have had a dramatic effect in many regions, but perhaps nowhere more than for low-income populations in countries such as Jamaica, where in the last few years many people have moved from no phone to cell phone. This…
Knowledge@Wharton on getting to the heart of the customer
Whitepaper: Confronting the Challenges of Participatory Culture
MacArthur launches $50 million digital media and learning initiative
Interview with Jan Chipchase of Nokia Research
IDEO’s urban pre-planning [Metropolis Magazine]
Executive briefing on customer centred innovation
Denmark’s largest companies launch user-driven innovation academy
Jan Chipchase of Nokia on connecting the unconnected
How the human experience drives design at Nokia
No more SMS from Jesus: ubicomp, religion and techno-spiritual practices
In a reflective and insightful paper, Dr. Genevieve Bell, a highly respected anthropologist and director of user experience at Intel, analyses the use of technology to support religious practices. Bell argues that “the ways in which new technologies are delivering…