Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Category Ethnography
ZIBA Design’s search for the soul of the Chinese consumer
Presentation on how to apply corporate ethnography to web design
Execs who live with their consumers
‘Digital natives’ changing office culture and news organisations
Swisscom study on how we use communication means [Business Week]
Socio-Digital Systems, a Microsoft research project
Putting People First official blogger of the European Market Research Event 2006
E-mail losing ground to IM, text messaging [Associated Press]
Philips Design magazine on involving users in the beginning of an innovation process
Philips just released the July issue of new value by One Design, its online quarterly design magazine. In ‘Making the future more tangible‘, the magazine explores how, by involving stakeholders in the ‘fuzzy front end’ of innovation, Philips can truly…
India’s Design for All Institute on anthropology and design
The latest newsletter of the Indian Design for All Institute is devoted to anthropology and design. It features the articles “Cultural dimensions and global user-interface development” by Aaron Marcus, and “Sampling in design research: toward ethnographic segments” by Ken C.…
Lenovo’s search for the soul of the Chinese customer
Introducing the winners of the 2006 Industrial Design Excellence Awards (IDEAs), Bruce Nussbaum writes in Business Week: “Managers everywhere are turning to rapid ethnography, usability, special materials, and aesthetics—the tools of design—to innovate.” He then goes on to discuss the…
Working knowledge [Computing Business]
Self-checkout? Just you wait [The Washington Post]
Ethnographic studies of ubiquitous computing
Organic launches Experience Labs
The ethnography of marketing [Business Week]
The new core competency is ethnography. Companies use it to gain insights into the culture and behavior of their customers. But the demands of business are different from those of an anthropologist doing field research. The most obvious is speed.…