Category Ethnography

People are your data

New York based writer Carrie Neill interviews tech ethnographer Tricia Wang on why the digital age means everyone (even non-researchers) should understand ”thick data”. Any modern person who calls themselves an ethnographer or a qualitative researcher needs to be both…

[Book] Ethnographic Thinking

Ethnographic Thinking: From Method to Mindset by Jay Hasbrouck Routledge Press, December 2017 140 pages This book argues that ‘ethnographic thinking’―the thought processes and patterns ethnographers develop through their practice―offers companies and organizations the cultural insights they need to develop…