Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Publicis Groupe has set up a new digital venture – a standalone consultancy to help clients, and their budgets, leave behind traditional advertising and move toward digital, interactive and mobile media. Publicis Groupe, the international advertising and media conglomerate, has…
AIGA, the professional association for design, has just relaunched its Gain journal, dedicated to stimulating thinking at the intersection of design and business. The launch issue contains a huge amount of material (no less than 30 articles) organised in such…
Mark Van Doorn of Philips Research published a short paper on the website of the European Centre for the Experience Economy, that provides a cognitive science angle on the experience economy. "Many views on the experience economy start with…
The UK Design Council published its first RED report: ‘Open Health’, following up on the paper “Health: Co-creating Services” (which was discussed here). Chronic disease and conditions related to an unhealthy lifestyle have reached epidemic proportions and are rising still.…
A new design discipline is emerging from groups across the world. It applies traditional design skills in a new way to social and economic issues. It uses the design process as a means for a wide range of disciplines and…
What everybody in advertising, marketing and media should know about the technologies that are reshaping their business. What’s the effect of an advertising campaign, in a world where every consumer has instant access to all hard data about any given…
Why is Intel, the giant chip maker, in the process of hiring more than 100 anthropologists and other social scientists to work side by side with its engineers? While the success of this strategy will become clearer over the next…
The European Union is to unveil plans Wednesday for the creation of a rival to the Massachusetts Institute of Technology, reflecting fears that academic standards are slipping further behind the United States and risk being overtaken by China and India.…
When six-year-old Tilly Griffiths from Staffordshire wanted to join her elder sister’s ballet class, her parents turned for help to a little known charity that designs and manufactures one-off pieces of equipment for disabled people. Based in an old chapel…
Britain’s historic city of Bath is to host an experiment in advanced wireless computer technology that could provide the blueprint for developing the world’s next generation of mobile phones and lap-tops. Called Cityware, the project will see 30 volunteers using…
Bob Jacobson is starting a new trend on his blog Total Experience. Rather than looking at precise commercial or institutional issues, he analyses broad social phenomena from the point of view of experience design, and hints at the possibility that…
Researcher Bill Buxton started his career as a musician in Toronto, but found his true calling mixing computer science with his passions for music and design. Now at Microsoft Research, the human-computer interaction and computer graphics pioneer will collaborate with…
The company at the heart of the machine is trying harder to get into the heads of its users. In the latest MRWho, MrWeb’s Michael Kenyon talked to Ken Anderson, Manager of People and Practice Research at Intel and one…
Philips unveils the Entertaible – a 21st century tabletop gaming platform that marries the best of electronic and traditional board games in a natural and simple way. Sitting comfortably around the game table, people can enjoy both the shared experience…
Looking to generate new ideas about the future of play, Mattel invited the Interaction Design Institute to present concepts during its company-wide Play Experiences for the Next Generation workshop. Children discover the world through play. Playing shapes human mental and…
The credit-card giant scored a hit with its online “advergame.” And it’s not alone, as companies try to think of new ways to snag eyeballs There’s a new competition at the Winter Olympics this year — and it involves virtual,…
More than ever, people are getting on the Internet to hang out or just blow off some time, a study by the Pew Internet & American Life Project said Wednesday. Some 40 million Americans said they go online just for…
The Persona Lifecycle, First Edition : Keeping People in Mind Throughout Product Design The Persona Lifecycle (Amazon – Elsevier) addresses the “how” of creating effective personas and using those personas to design products that people love. It doesn’t just describe…
Features don’t matter any more. Welcome to the Age of User Experience. As computing and digital devices move more and more into the consumer space, features and functionalities will increasingly take the back seat as motivators for technology adoption: As…
The high-tech tracking of people’s preferences puts firms in touch with tastes. Over the past decade, e-commerce has taken a cue from the notion that friends give the best recommendations. Personalized suggestions have become more commonplace as various forms of…