Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
By encouraging more focused collaboration among multiple functional groups (notably marketing and sales, operations, engineering/R&D, and procurement), these leaders are combining deep insights about customers [particularly in developing markets], competitors, and supply bases to strip out costs and amplify what…
In order to understand mobile phone usage at the Base of the Pyramid (BoP) in Kenya, iHub Research and Research Solutions Africa conducted a 6-month study, funded by infoDev (World Bank). A total of 796 face-to-face interviews were conducted along…
For the Stanford-educated founders of Emprego Ligado, creating a successful app in Brazil required dismantling every assumption about the target audience. Emprego Ligado, which translates to “connected job,” launched in Sao Paulo this summer with the aim of connecting unskilled…
A few days before the EPIC conference in Savannah, Chicago’s IIT Institute of Design organised and hosted its yearly Design Research conference. Although no videos seem to be available yet, Ciara Taylor provides a concise report on two of the…
Through the application of analytics to Big Data, as well as ethnography — the design and implementation of qualitative field studies to observe cultural patterns — Xerox is answering important questions about traffic congestion, our reaction to it, and how…
The Qualitative Report website contains a very hard to find but highly recommended page on smartphone ethnography apps (or, as they call it, “Mobile and Cloud Qualitative Research Apps”). Some highlights: myServiceFellow Mobile ethnography for (tourism-specific) service design via customer…
Most of the videos of this week’s EPIC Conference, hosted by the Savannah College of Art and Design [SCAD], are now online. EPIC, which stands for Ethnographic Praxis in Industry Conference, promotes the use of ethnographic investigations and principles in…
The latest issue of Interfaces, the quarterly magazine of the Interaction Specialist Group of the BCS, the British chartered institute for IT, is devoted to Slow HCI, or how to design to promote well-being for individuals, society and nature. Here…
Spacebrew is a new software – currently in beta release – for prototyping and producing interactive spaces. It was developed by the Interaction Lab at the Rockwell Group, led by the (very bearded) Co-Chiefs James Tichenor (who studied at Interaction…
The Club of Helsinki is a non-profit organization that offer possibilities to co-create urban development projects that prototype new integrated and sustainable business and management models. The organization is founded by designer Ilkka Suppanen and strategist Tanya Kim Grassley, in…
Transforming Bodies & Lifestyles: Insights into Inspiring Behavior Change Institute For The Future 2012 Inspiring people to change their behaviors in order to become healthier remains one of the most intractable challenges. But it also remains one of the most…
Mind Design, the Design Research Webzine of the Danish Centre for Design Research, contains a wealth of information, all available in English. Here are some highlights: Article Companies: Design Research Works in Practice Design researchers are developing new, applicable knowledge…
Innovating for People Handbook of Human-Centered Design Methods by LUMA Institute 2012, 86 pages Abstract Innovation is an economic imperative that calls for more people to be innovating, more often. This handbook equips people in various lines of work to…
Metropolis Magazine asked seven visionary design teams, both established and up-and-coming, what they predict a fully accessible city might look like (and better yet, how it would function). “We broke the city into its component parts and then, like casting…
Here’s the view of Ray McCune, managing partner at Flow, on some of the peaks we still have to climb if experience design is to become a mainstream business discipline. It’s quite excellent. 1. Targets and incentives within businesses must…
Tips on Prototyping for Usability Testing By Jim Ross, Principal of Design Research at Electronic Ink, Philadelphia, PA, USA Because user research studies peoples’ behavior, the most effective research techniques involve observing participants doing things and talking about what they’re…
Paul Taylor of the Financial Times thinks wearable technology lives up to its promise at last. “For years, engineers have envisaged technology so personal that “body area networks†would have wide applications in clothing and other worn items such as…
What is the emotional relationship people truly have with the mobile space and how they make meaning there? To answer this, Google conducted an anthropological study to gain a better understanding of how people feel about, relate to and find…
Experientia will be at EPIC Conference, on October 14-17 2012, hosted by the Savannah College of Art and Design [SCAD], Savannah, USA. This year, Experientia president Michele Visciòla will be chairing the first (of two) Pecha Kucha session Renewals of…
Why are we so nasty to each other online, asks Elizabeth Bernstein in the Wall Street Journal. Whether on Facebook, Twitter, message boards or websites, we say things to each other that we would never say face to face. Shouldn’t…