Category Methods

User environment driving technology

Sierra Wireless’ new USB cellular modems show how user-centred design can help differentiate products in a commoditised market. Matt Plested of Alloy, the agency which helped Sierra design the products, explained to Mex how they explored user environments for USB…

The ethnography of robots

Heather Ford spoke with Stuart Geiger, PhD student at the UC Berkeley School of Information, about his emerging ideas about the ethnography of robots. “Not the ethnography of robotics (e.g. examining the humans who design, build, program, and otherwise interact…

Does corporate ethnography suck?

In this first piece, Sam Ladner examines the different temporal conceptions of ethnographic fieldwork in industry and academia: “Academics frequently criticize corporate ethnography simply as “too short.” But this is just as shallow an insight as is the idea that…

Julian Bleecker: creating wily subversions

Near Future laboratory

Steven Portigal interviews Julian Bleecker about the near future, design fiction and storytelling. Julian Bleecker is a designer, technologist and researcher in the Advanced Projects studio at Nokia Design in Los Angeles and the Near Future Laboratory where he investigates…

Lego is for girls

In its new focus on products for girls, Lego is using quite a lot of ethnographic research: “To develop Lego Friends, Knudstorp relaunched the same extensive field research—more cultural anthropology than focus groups—that the company conducted in 2005 and 2006…

End-user development

Chapter ten of the interaction-design.org resource is now available in preview and deals with end-user development. Computer users have rapidly increased in both number and diversity. They include managers, accountants, engineers, home makers, teachers, scientists, health care workers, insurance adjusters,…

Design for digital context (white paper)

Fjord, the digital design consultancy, has just completed a white paper called “Design for Context: Understanding How User Context is Evolving”, looking at the background to context-sensitive design and current approaches, as well as providing high-level design recommendations for using…

The invisibility of ethnography

Tricia Wang reflects on the fact that ethnographic work is often invisible. One way to overcome this, she argues, is for ethnographers to find ways to visualize their work. Visuals make recommendations tangible and demonstrate the ethnographer’s value. This is…