Category Methods

Gender differences in web usability

Frank Spillers thinks the User Experience community has not fully tapped the potential of gender-specific design aka Woman-centered Design. According to Spillers, gender as an audience sensitive criteria (differentiation) is barely present in North American technology product design (where it…

It pays to be useful

In this review of the book 50 Ways to Make Google Love Your Website, published by The Hindu, the author emphasises very strongly the importance of usefulness. “Create your website for your users, advise Steve Johnston and Liam McGee in…

Why web tracking isn’t bad

Companies spend so much money on free services because of online advertising that trades in personal information. If Web users supply less information, the Web will supply less information to them, says Jim Harper in the Wall Street Journal. “If…