Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
When Japanese bike part manufacturer Shimano set out to make a bicycle aimed at America’s dwindling group of casual bikers, they enlisted the help of design consultancy IDEO, and embarked on a qualitative research and design process that eventually lead…
Billing itself as a nonprofit venture capital firm, the Acumen Fund uses the principles of design to solve the problems of the poor. Just as the Procter & Gambles and Motorolas of the corporate world conduct extensive ethnographic research on…
Business Week features a long story on Sugar, the breakthrough graphical user interface on the so-called $100 laptop. User testing only started this February when about 2500 beta test machines were shipped to beta testing countries, an approach that received…
The CHI 2007 organisers have published an “advanced programme” of the conference, which will take place 28 April – 3 May in San Jose, California. Some highlights: Opening plenary: “Reaching for the intuitive” by Bill MoggridgeBill will attempt to show…
Last Tuesday people across the globe attended World Usability Day gatherings and events, an initiative promoted by a professional association called the Usability Professionals’ Association (UPA). Experientia partner Michele Visciola is the president of UPA-Italy, and in that capacity he…
During the afternoon sessions of the European Market Research Event, I attended presentations by Clive Grinyer of France Telecom Orange, Sarah Pearson of ACB/University of Sussex and Francesco Cara of Nokia. There is also a short write-up of a talk…