Category Ethnography

Big Data needs Thick Data

In the wake of Big Data, ethnographers can offer thick data, says Tricia Wang. In the face of the derisive mention of “anecdotes”, we ought to stand up to defend the value of stories. “Lacking the conceptual words to quickly…

Reaching those beyond Big Data

Opening up the Stories to Action edition of Ethnography Matters is Panthea Lee’s @panthealee moving story about a human trafficking outreach campaign that her company, Reboot, designed for Safe Horizon. In David Brook’s recent NYT column, What Data Can’t Do,…

Language issues. An Interview with Brigitte Jordan

Last September, social anthropologist Nora Schenkel had the opportunity to interview Brigitte Jordan, described by Cat Macaulay as one of the “godmothers” of design ethnography. Schenkel interviewed her on how she transitioned as one of the first from academically grounded…