Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
In their natural habitats, social species organize into characteristic groups. Gazelles form herds, wolves form packs, and ants form colonies. Humans, in the same way, form tribes. Of course, we’re pretty far removed from our natural habitat these days. But…
For the Stanford-educated founders of Emprego Ligado, creating a successful app in Brazil required dismantling every assumption about the target audience. Emprego Ligado, which translates to “connected job,” launched in Sao Paulo this summer with the aim of connecting unskilled…
Through the application of analytics to Big Data, as well as ethnography — the design and implementation of qualitative field studies to observe cultural patterns — Xerox is answering important questions about traffic congestion, our reaction to it, and how…
The Qualitative Report website contains a very hard to find but highly recommended page on smartphone ethnography apps (or, as they call it, “Mobile and Cloud Qualitative Research Apps”). Some highlights: myServiceFellow Mobile ethnography for (tourism-specific) service design via customer…
Most of the videos of this week’s EPIC Conference, hosted by the Savannah College of Art and Design [SCAD], are now online. EPIC, which stands for Ethnographic Praxis in Industry Conference, promotes the use of ethnographic investigations and principles in…
What is the emotional relationship people truly have with the mobile space and how they make meaning there? To answer this, Google conducted an anthropological study to gain a better understanding of how people feel about, relate to and find…
Experientia will be at EPIC Conference, on October 14-17 2012, hosted by the Savannah College of Art and Design [SCAD], Savannah, USA. This year, Experientia president Michele Visciòla will be chairing the first (of two) Pecha Kucha session Renewals of…
Doing Design Ethnography By Andrew Crabtree, Mark Rouncefield, Peter Tolmie Springer Publishers – Human-Computer Interaction Series March 2012, 212 pages (Amazon link) Ethnographic approaches associated with social and cultural anthropology are common currency in systems design. They are employed in…
Life at Home in the Twenty-First Century By Jeanne E. Arnold, Anthony P. Graesch, Enzo Ragazzini, and Elinor Ochs UCLA, Cotson Institute of Archaeology July 2012 Life at Home in the Twenty-First Century cross-cuts the ranks of important books on…
Observing the User Experience A Practitioner’s Guide to User Research by Elizabeth Goodman, PhD candidate, University of California, Berkeley’s School of Information, National Science Foundation Graduate Fellow, and Intel PhD Fellow Mike Kuniavsky, Founder, ThingM Andrea Moed, Staff User Researcher…
In this guest post for Ethnography Matters, Mike Gotta from Cisco Systems, makes the case for bringing the human back into enterprise software design and development, starting out with enterprise social networking (ESN). The introduction to the post is by…
Report by Experientia researcher Anna Wojnarowska Harvard Medical School hosted this weekend the Medicine 2.0 conference in Boston. The fifth edition of the event invited academics, practitioners and clinicians for two days of lectures, discussions and presentations, analyzing the changes…
Experientia researcher Anna Wojnarowska spoke this Sunday at the Medicine 2.0 conference in Boston on her research on the influence of the hospital environment, communication devices – laptops, mobile phones – and the technologies involved in the curing process such…
In an article for GigaOM, Ellen Isaacs (personal site), a user experience designer and ethnographer for PARC, explains the benefits of using ethnography to develop better mobile products. “Ethnographic studies likely save businesses far more time than they take. These…
SDT2012 was the first international conference on service design thinking in the travel and tourism industry. For the first time, the conference brought together a community interested in the practical application of service design thinking within the travel and tourism…
A few weeks ago, Tricia Wang asked John Payne, a principal of Moment, to write a guest post on Ethnography Matters about his ethnographic field work on Occupy Wall Street. John had facilitated a 2 and half day course of…
Care at a Distance : On the Closeness of Technology By Jeannette Pols Amsterdam University Press, Amsterdam 2012, 204 pages This widely researched study demonstrates convincingly that neither grandiose promises nor nightmare scenarios have much to do with actual care…
Recently I have embarked on trying to understand better the underlying ideology and world view of the Silicon Valley tech scene, and how this is impacting our daily lives through the products and services they create. My mission is still…
In three essays John Payne, Principal of Moment’s Experience Design practice, reflects on his workshop, Ethnography for User Experience, and their field research with Occupy Wall Street. Payne was recently asked by IxDA NY’s local leadership to lead a workshop…
“Design Principles for Eating Sustainably: Bridging the Gap Between Consumer Intention and Action” is the title of an ethnographic research driven service design project by Canadian design and innovation firm Cooler Solutions. Experience suggests that our intentions and actions are…