Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Category Ethnography
UK foresight studies identify emerging trends over the next 50 years
Via the BBC I found out about the Sigma and Delta foresight scans, with nearly 250 papers that look ahead at developments over the next 50 years. The research was commissioned by the UK Office of Science and Innovation‘s Horizon…
The home is not about efficiency or technology
Ethnographers uncover the ‘Unknown Unknowns’ about consumers [Advertising Age]
Book: Frontiers of Capital – Ethnographic Reflections on the New Economy
Anthropological study leads to Xerox printing innovation [The New York Times]
Nokia’s Jan Chipchase on mobile TV and personal experiences
European Market Research Event – Day 1, afternoon
During the afternoon sessions of the European Market Research Event, I attended presentations by Clive Grinyer of France Telecom Orange, Sarah Pearson of ACB/University of Sussex and Francesco Cara of Nokia. There is also a short write-up of a talk…
European Market Research Event – Day 1, morning
Experientia interviews Anne Kirah, senior design anthropologist at Microsoft
Anne Kirah (bio) is senior design anthropologist at Microsoft’s MSN Customer Design Centre. In this interview, she talks on the importance of taking off your blinders and focusing on the real lives of real people. She discusses her work at…
Book: The Cell Phone – An Anthropology of Communication
“Mobile telecommunications have had a dramatic effect in many regions, but perhaps nowhere more than for low-income populations in countries such as Jamaica, where in the last few years many people have moved from no phone to cell phone. This…