Category Ethnography

People are your data

New York based writer Carrie Neill interviews tech ethnographer Tricia Wang on why the digital age means everyone (even non-researchers) should understand “thick data”. Any modern person who calls themselves an ethnographer or a qualitative researcher needs to be both…

Towards multi-dimensional ethnography

In this paper, Julia Katherine Haines, user experience researcher at Google, argues for the value of multi-dimensional ethnography. She explores the potential for ethnography to venture beyond sites, into different dimensions. As an example of work moving in this direction,…