Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
As it becomes ever more difficult to gain consumers’ attention in an increasingly cluttered environment, more and more companies are looking to fragrance to help distinguish their brands from the competition. Read full story
The global future forum, which originated within Unisys, is an independent partnership of futurists, academics and businesspeople, committed to helping organisations extend their strategic planning horizons, and better prepare for the future. It offers business a single point of access…
Sites like Shadows and MyWeb 2.0 could represent a huge threat to corporations that try to control how their brands are perceived. After all, if you can leave a comment about crappy service or shoddy products on a company’s shadow…
Starbucks, Swiffer, iPod. Who came up with these ideas? What company executives recognised their value? What team put the manufacturing wheels in motion, and who developed the patent, marketing and branding processes? Welcome to Craig Vogel‘s world. Since the internationally…
On a blog called sparklebodyspray.com, the pastel geometric images of four faceless girls emphasize the four authors, code-named Vanilla, Tropical, Rose, and Peach. Vanilla and her crew aren’t people at all. They’re the names of four perfume sprays, targeted to…
Website lets Americans see what the world’s non-English publications say about US policy. The headline reads, “Columbus’ Discovery of America: History’s ‘Biggest Mistake.’ ” That might sound harsh to an American audience, but it’s less likely to ruffle Iraqis reading…
New value by One Design is Philips Design’s quarterly magazine. It aims to illustrate how design can create value for all types of business, focusing on the creation of innovative design that leads to meaningful experiences. Some recent articles: –…
Olivetti, one of the most historic names in Italian industry, was on Wednesday relaunched by the Telecom Italia group after several years out of the public eye. Between 2005 and 2007, Telecom Italia will invest 200 million € in Olivetti,…
Their names don’t exactly spark instant recognition: Lenovo, Haier, TCL, Pearl River Pianos, State Grid Corp., and CNOOC. If they mean nothing to you, just wait a few years. All of them are prominent Chinese corporations set to go…
Never heard of brand names like Great Wall, Hisense, Konka, Amoy and Panda? Outside China, few have. But someday that may change. In a policy termed “go global,” China’s leaders have been quietly encouraging Chinese companies for years to…
Like the fashionable width of neckties, business ideas cycle up and down in marketplace importance. The important thing to remember is that although the marketplace buzzwords change, the process of strategic planning, branding and innovation are all still relevant and…
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Creative directors, market researchers, brand strategists and experience designers built the AIGA Center for Brand Experience in order to pool their knowledge and skills to educate the business and design communities about building successful and innovative brands. Go to website
BBDO Worldwide in New York, General Electric’s longtime advertising agency, was not getting the message. The agency had been offering G.E. its panoply of traditional marketing ideas, leaning heavily on the standard 30-second television spot. But Judy Hu, general manager…
Yahoo’s multiple business units, each containing decentralised user experience teams, have a natural tendency to design different solutions to similar problems. Left unchecked, these differences would weaken the Yahoo! brand and produce a less usable network of products. This case…
While luxury products still benefit from a “Made in France” label, more mundane industries are vulnerable to foreign competition. Read full story
“In the Vodafone Future Vision website you can explore what we think that future might look like, experience some of the changes we believe will happen, and tell us what you think of them.” Go to website
Marty Neumeier’s new book is an insightful justification for tighter integration of design and business strategy to enable strong brands. Read more
Sporting Puma sneakers and a downtown hipster haircut or two, a team from the design firm Imagination USA shuffles into a fourth-floor loft in New York’s SoHo district. They’re met by David Polinchock, who offers Blow Pops and ushers…
Now and then you find something truly interesting on the field of marketing and communications, like this in-depth web site on the future of the field developed by America’s top investigative journalism public TV programme Frontline. Go to website