Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Being Italian, says the columnist Beppe Severgnini, is a full-time job. “We never forget who we are, and we take pleasure in confounding those who observe us,” he notes. As a matter of fact, Italians are so profoundly perplexing that…
Like the fashionable width of neckties, business ideas cycle up and down in marketplace importance. The important thing to remember is that although the marketplace buzzwords change, the process of strategic planning, branding and innovation are all still relevant and…
The Americanisation of Europe by way of mass marketing is not at all a new phenomenon and, despite all of Europe’s umbrage, its participation has been quite voluntary. Read full review
As the leader of Sony Corporation’s mobile media research and design groups in Tokyo, John Poisson spent two years focused on how people use cameraphones, and why they don’t use them more often. Now, he and human-computer interaction researchers…
Some of the world’s biggest advertisers, including Microsoft and Anheuser-Busch, are increasingly turning to electronic word-of-mouth advertising campaigns as they seek inexpensive, provocative and entertaining ways to reach new customers. Read full story
The World Economic Forum’s Global Risks Programme, launched in 2004, works with the Forum’s networks and communities (such as business leaders, NGOs and policy-makers) to develop scenario-based foresight studies. It recently produced a first guide to the global risks to…
When the highly respected US newspaper announced last Friday that it was allowing readers to add their thoughts to online editorials (the so-called “wikitorial”), many in the media predicted disaster. Read full story
In his weekly BBC opinion column, Brian Walden considers spin and how it has resulted in politicians losing control of the democratic agenda.Read full story
Not many marketing campaigns start with a target audience of just eight people. But then, Make Poverty History, the British expression of the global antipoverty campaign leading up to the Group of 8 summit meeting in July, is no…
The advertising business is attempting to revolutionise the way in which it works. Read full story
Technology — from wireless devices to iPods to digital video recorders (DVRs), have given time-pressed consumers more choices and control over what they tune in or tune out — and also split the audience into narrower slices. Advertisers raised…
“When I came to Sinai I came to live in the desert. I didn’t know I’d be doing computer photography and going to London four times a year,” Father Justin said. Read full story
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The Mediterranean Social Forum opens today in Barcelona. The Spanish city hosts some 280 events, including conferences, seminars, workshops, devoted to the promotion of a public space for communication within the Mediterranean coasts. Since its creation the Forum has opened…
Only a fifth of big corporations have formal crisis-management plans. In the phrase of the sociologist Neil Weinstein, we are “unrealistic optimists†and tend to have trouble taking seriously those events with a low probability but a high cost.…
[…] There is a certain correspondence between Microsoft’s research agenda and the work of the old-time anthropologists, many of whom were funded by colonial governments that needed to understand their native subjects in order to rule them more effectively. The…
Thomas Friedman’s influential book The World is Flat has been strongly critisised for its bias, simplicity and sloppiness: – The Daily Telegraph (Robert Hanks) – The Daily Telegraph (Noel Malcolm) – The Economist – The Guardian – The Hindu –…
The Participation Age is all about access, built on a model of networked human beings who share, interact, and solve problems, via telephone, internet, and a myriad of other ways of connecting. Their participation creates ideas, information, opportunities, and value-social…
The people who make films, TV and music are trying to work out how to survive in a digital era where the consumer is in control. This was the predominant theme at a conference on the future of digital content…
Frontline is the name of America’s best investigative journalism TV programme. It is produced by PBS and fifty of its in-depth reports can now be viewed in streaming video. (Scrolling over the title brings up a short summary, clicking on…