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Ethnography

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Ethnography

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

27 January 2016

Human-machine interactions and the coming age of autonomy

Melissa Cefkin is a Principal Scientist & Design Anthropologist at Nissan Research in Silicon Valley where she explores the potential of having autonomous vehicles as interactive agents in the world. In an article that was published yesterday, she considers two ways in which, to me, the notion of autonomy raises questions about notions of sociality. […]

26 January 2016

The computational anthropologist

When people think of quantitative analytics, big data, and statistics, they rarely picture an anthropologist. The truth is that although anthropology is well known for gathering qualitative data, anthropologists are trained to understand all kinds of data. In many graduate anthropology programs, the required research methods course includes lots of statistics and methods for making […]

26 January 2016

[Book] Every Thing We Touch: A 24-Hour Inventory of Our Lives

Every Thing We Touch: A 24-Hour Inventory of Our Lives [Tumblr page] by Paula Zuccotti Viking Books, November 2015 256 pages What’s the first thing we touch when we wake up? How do our favourite things reveal our hopes and fears? Can objects tell the story of our lives? Imagine how your day would look […]

22 January 2016

The power of creativity from below

Anthropologist Michael Thompson believes in the power of creativity from below in solving some of the smaller and bigger problems of our time. “People generally are very creative and innovative. Many anthropological case studies have shown that. If development happens, it does not happen just through large-scale and “top-down” projects, but thanks to some sort […]

21 January 2016

Target CEO goes on ethnographic tour of customers’ homes

Target CEO Brian Cornell’s quest to understand shoppers takes him inside customers’ homes, looking in their cupboards and closets during pre-arranged visits. The Target Corporation is the second-largest discount retailer in the United States, behind Walmart. It is headquartered in Minneapolis, Minnesota, and operates 1,801 locations throughout the United States. In a question-and-answer session with […]

20 January 2016

Forrester Research: Mobile marketing companies lack ethnographic capabilities

In June 2015, Google commissioned Forrester Consulting to evaluate how prepared mobile marketers are to deliver to consumers during quick mobile “moments” – i.e. — instances when they reflexively turn to their devices to act on a need to learn, discover, find, or buy something. In conducting 234 online surveys and four in-depth interviews with […]

15 January 2016

Qualitative study of Apple Watch users shows enthusiasm is cooling

Apple Watch usage is dropping off as the novelty factors fades away, according to a qualitative study by MBLM, a “brand intimacy agency”, reports Luke Dormehl in Cult of Mac. While Apple’s wearable has found a place in many owners’ gadget ecosystems, the device is still viewed as distinctly nonessential. The MBLM ethnography study is […]

31 December 2015

Ethno-writing about digital infrastructure

Data & Society is a NYC-based research institute focused on the social and cultural issues arising from data-centric technological development. The institute that was founded by danah boyd, principal researcher and Microsoft Research and frequently featured on this blog, looks like a fantastic place to do research for or simply to be inspired by: The […]

16 December 2015

Designing for behavioural change in the healthcare industry

By taking into account psychological drivers, the health-care industry can create products and services that will help individuals improve the way they manage their health and well-being, writes Becky Slack in an article in the New Statesman (published in association with Philips). ” Does this mean the end user should be actively involved in designing […]

7 December 2015

Conference: Why the world needs anthropologists

On Friday, 27 November 2015, Ljubljana (Slovenia) hosted the third international symposium ‘Why the world needs anthropologists‘. The theme of this year’s event was ‘Burning issues of our hot planet’. The main purpose of the symposium, which was attended by 450 participants from 25 countries, was the integration of anthropological knowledge and skills with other […]

4 December 2015

Becoming patient-centric: the case for a humanistic approach to patient insight-mining

While patient-centricity is at the top of the agenda of most Life Science organizations, there is an urgent need for commercial teams to evolve their market research practices to cultivate a richer understanding of patients. But how do we cultivate this depth of insight, asks Gregg Fisher and Anthony Alvarez of The Stem. Life Sciences […]

3 December 2015

[Book] Swedish design, an ethnography

Swedish Design, An Ethnography By Keith M. Murphy Cornell University Press April 2015, 264 pages Swedish designers are noted for producing distinctive and elegant forms; their furniture and household goods have an especially loyal following around the world. Design in Sweden has more than just an aesthetic component, however. Since at least the late nineteenth […]

3 December 2015

Peeps Magazine: anthropology for non-anthropologists

Today we received a hard copy of Peeps, a new and impressive magazine that presents itself as “anthropology for non-anthropologists”, aimed at putting “culture and context before events, bringing investigative stories from corners around the world, and offering readers engaging analysis and authoritative insight into contemporary human affairs”. According to an article in Anthropologizing, the […]

30 November 2015

Aging the technoscape | Anthropology & Aging

Aging the technoscape Do technologies like chairs and walkers have a place in our imagination of the technoscape? How might this image help us to think differently about Mauss’s concept of “techniques of the body” from the perspective of the older adult? Theme issue (Vol 36, No. 2) of Anthropology & Aging, the official journal […]

26 November 2015

How Nissan’s using anthropology to make autonomous cars safe

What happens when robot cars meet complex social interaction, like head nods, horn honks, or even road rage? Dr. Melissa Cefkin “is here to teach autonomous cars how to behave”. A design anthropologist based at the Nissan Technical Center in Silicon Valley, Cefkin is charged with leading the autonomous car research into the complex web […]

3 November 2015

Another book entitled “The Quantified Self”

The Quantified Self By Gina Neff and Dawn Nafus MIT Press, 264 pp. April 2016 Oops, that is confusing: two books by sociologists on the quantified self movement, both entitled “The Quantified Self” and both appearing in April 2016. The first one is by the acclaimed Australian sociologist Deborah Lipton. And now there is this […]

30 October 2015

[Book] Digital Ethnography

Digital Ethnography: Principles and Practice By Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis and Jo Tacchi (RMIT University) SAGE Publications October 2015, 216 pages Abstract This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research […]

29 October 2015

An ethnography of tax-avoidance experts

Sociologist Brooke Harrington realized that if she were ever going to understand global inequality she would have to become one of the people who helps create it. So she trained to become a wealth manager to the ultra-rich. Although she never practiced as a wealth manager, training to join the profession opened the door to […]

22 October 2015

[Book] Watching Closely by Christena Nippert-Eng

Watching Closely: A Guide to Ethnographic Observation by Christena Nippert-Eng Oxford University Press, October 2015 296 pages Ethnographers rely on three related activities to conduct research in the field: observation, conversation, and participation. Observing others in their environments and using this data to inform and share conclusions is an essential part of any fieldworker’s toolkit. […]

13 October 2015

Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

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