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Ethnography

Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
Searched by tag:

Ethnography

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 December 2017
Happy new year 2018!
30 November 2017
New European study on e-Government initiatives

The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates a need for improvement in transparency of public services delivery and use of supporting technology like eIDs or eDocuments. Performance […]

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

18 January 2018

Proceedings and videos of EPIC 2017 conference now available

EPIC is the premier international gathering on ethnography in the business world. Its latest edition, EPIC2017, took place in Montreal in October 2017 and had the theme of “Perspectives”: perspectives explores the vantage points that create and constrain ethnographic practices. What comes of widening or narrowing scope? Shifting positions? Subverting norms? The conference proceedings (pdf, […]

18 January 2018

Towards multi-dimensional ethnography

In this paper, Julia Katherine Haines, user experience researcher at Google, argues for the value of multi-dimensional ethnography. She explores the potential for ethnography to venture beyond sites, into different dimensions. As an example of work moving in this direction, she presents a new approach, dubbed TRACES, which emphasizes the assemblages that constitute our lives, […]

3 January 2018

This Anthro Life podcasts on design anthropology

This Anthro Life is a round-table, open format discussion of an anthropological take on the people, objects, ideas, and possibilities of everyday life around the world. They are hosted by Adam Gamwell and Ryan Collins and there are nearly 100 to chose from. Here are three: The Yin and Yang of Design Anthropology with Dr. […]

6 December 2017

Workplace anthropology video series

A few months ago a new channel Workplace Anthropology Matters popped up on Youtube that profiles workplace anthropologists, whose work directly influence their own workplace processes. The video series is part of a workshop in the Business Anthropology Matters initiative, run by Dr. Jan English-Lueck, Professor of Anthropology at San Jose State University and Distinguished […]

8 November 2017

‘Thick data’ sees the market future when big data can’t

“Customers are really the most unpredictable, the most unknown, and the most difficult-to-quantify thing for any business,” said Tricia Wang, ethnographer and co-founder of Sudden Compass, in an interview during the IBM Data Science for All event in NYC. She spoke with Dave Vellante and John Walls, co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio […]

27 October 2017

Self-driving cars and humans must learn a common language

For all the intricate technology required for autonomous cars — the sensors to replicate eyes and ears, the computers and algorithms to serve as the car’s brains, the high-definition 3-D maps to guide them — there’s another factor that computer science alone cannot solve: how these cars will engage with people — passengers, motorists, bicyclists […]

26 October 2017

Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

1 October 2017

Google’s Director of User Experience on the power of ethnography in an era of Big Data

Elizabeth Churchill, Google’s Director of User Experience argues that there has never been a better time for an ethnographic embrace and a reconfiguration of what it means to render meaning into big and small data. We have, she says, an opportunity to resist taking data as given, an opportunity to bring an ethnographic lens to […]

10 September 2017

[Book] Everyday Schooling in the Digital Age

Everyday Schooling in the Digital Age: High School, High Tech? By Neil Selwyn, Selena Nemorin, Scott Bulfin, Nicola F. Johnson Routledge 2018 – 224 pages [Amazon link] Today’s high schools are increasingly based around the use of digital technologies. Students and teachers are encouraged to ‘Bring Your Own Device’, teaching takes place through ‘learning management […]

3 September 2017

[Book] Think like an anthropologist

Think Like An Anthropologist by Matthew Engelke Pelican, August 2017, 339 pages [Start reading – Amazon link] How does anthropology help us understand who we are? What can it tell us about culture, from Melanesia to the City of London? Why does it matter? For well over one hundred years, social and cultural anthropologists have […]

29 August 2017

Self-driving cars need human intuition

“If self-driving cars are going to achieve their promise as a revolution in urban transportation—delivering reduced emissions, better mobility, and safer streets—they will have to exist on a level playing field with the humans who already use those roads. They will have to be good citizens, not only skilled at avoiding at-fault accidents, but able […]

4 August 2017

The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

29 July 2017

“Where the social sciences and business come together” – Alexandra Mack on ethnography

In this episode of the Change Management Review Podcast, Theresa Moulton interviews Alexandra Mack. Alexandra is a senior fellow at Pitney Bowes, the e-commerce services provider, and a Board Member of Ethnographic Praxis in Industry Community (EPIC). Theresa and Alexandra discuss how ethnography can provide change management professionals with a new view into how some […]

29 July 2017

Data ethnographer: the most crucial design job of the future

Data inside of algorithms is incredibly symbiotic with the algorithm itself. In product design, the data fed to algorithms determines the characteristics of a product. This implies radical transparency and giving consumers access to an algorithm’s data set, so they can make informed decisions about the technology that increasingly shapes their lives. It also implies […]

31 May 2017

Putting human thought behind chatbots

Business anthropologist Martha Bird’s specialty is designing technologies that work for people, creating conversational user interfaces and chatbots that can serve different professional audiences across different geographies and different cultures. An interview excerpt: Why are people’s relationships with technology so important? Any technology development and deployment happening today not informed by systems-level thinking is going […]

31 May 2017

A cultural approach to wearables (and the design opportunities it provides)

In January of this year, Sakari Tamminen and Elisabet Holmgren of the Finnish/USA innovation agency Gemic, published a paper on EPIC entitled “The Anthropology of Wearables: The Self, The Social, and the Autobiographical“. A wide range of new digital products lumped together under the category of ‘Wearables’ or ‘Wearable Technology’ raises fundamental questions about the […]

9 May 2017

Data ethnographies: how do people live with data?

Data Ethnographies is a Lab of the Digital Ethnography Research Centre (DERC), at RMIT University in Melbourne, Australia. Data Ethnographies investigates the implications of the increasing ubiquity of data in everyday lives and worlds. We approach data from an ethnographic perspective to: develop insights into what people do with emergent types of everyday data which […]

28 April 2017

[Book] Quantitative Ethnography

Quantitative Ethnography David Williamson Shaffer Boswell Press Available April 2017 > Download Introduction > Watch video presentation This is a book about understanding why, in the digital age, the old distinctions between qualitative and quantitative research methods, between the sciences and humanities, and between numbers and understanding, limit the kinds of questions we can ask, […]

22 April 2017

An anthropologist in the boardroom

“It is often tempting to think that the 21st-century world is so closely integrated and digitised that the issue of culture is becoming irrelevant,” writes Gillian Tett in the Financial Times. “But behind the scenes, a growing number of companies appear to be quietly realising that the reverse is true: as the world becomes more […]

21 April 2017

[Book] The Stuff of Bits – An Essay on the Materialities of Information

The Stuff of Bits: An Essay on the Materialities of Information by Paul Dourish MIT Press, May 2017 264 pages Virtual entities that populate our digital experience, like e-books, virtual worlds, and online stores, are backed by the large-scale physical infrastructures of server farms, fiber optic cables, power plants, and microwave links. But another domain […]

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