Experientia

Experientia

Motion and the clay of interaction design

David Malouf, Professor of Interaction Design at the Savannah College of Art and Design, is in constant pursuit of the “clay” of interaction design (IxD) – the “something” that interaction designers are manipulating. He thinks that one possible property of…

Ethnography: Caught between myths

Qualitative researchers in the commercial sphere often feel they can only do ‘ethnography light’. Isabella Simpson, senior research executive at Kantar Media, urges them to have more confidence, and challenges some of the myths surrounding the ethnographic approach. “Commercial ethnography,…