Experientia

Experientia

The six myths of Big Data

During her keynote speech at the DataEdge conference, Kate Crawford, a researcher at Microsoft Research, identified what she calls “six myths of Big Data.”: 1. Big Data is new 2. Big Data is objective 3. Big Data doesn’t discriminate 4.…

How to design for the gut?

Visceral design is the key to creating experiences people can’t get enough of. Game designers and mobile app developers have done a great job of leveraging visceral design, web designers can and should leverage it too. So what exactly is…