Experientia

Experientia

Rx: Human nature

Why doesn’t a woman who continues to have unwanted pregnancies avail herself of the free contraception at a nearby clinic? What keeps people from using free chlorine tablets to purify their drinking water? Behavioral economics has shown us that we…

Book: Interviewing Users (by Steve Portigal)

Interviewing Users: How to Uncover Compelling Insights by Steve Portigal Rosenfeld Media To be published: early May 2013 Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that’s not the…

Book: Service Design by Industrial Designers

Service Design by Industrial Designers By Froukje Sleeswijk Visser Technical University Delft 2013, 104 pages Design practice is changing. The applications of design skills, knowledge, activities and processes seem to become wider everyday. More and more designers are tackling complex…

Steamrolled by Big Data

“Some problems do genuinely lend themselves to Big Data solutions,” writes Gary Marcus in The New Yorker. “But not every problem fits those criteria; unpredictability, complexity, and abrupt shifts over time can lead even the largest data astray. Big Data…