Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Ford, bastion of the old-school American economy, is now trying to recast itself as a company built around user experience. It’s finally trying to see its cars through the customer’s eyes. It’s designing for them. Ford used to focus on…
In an unassuming research lab, Volkswagen is solving problems that Tesla and Google haven’t come close to cracking. Cliff Kuang reports for Fast Company. In his article he features the work of Brian Lathrop, who runs the UX group at…
Melissa Cefkin is a Principal Scientist & Design Anthropologist at Nissan Research in Silicon Valley where she explores the potential of having autonomous vehicles as interactive agents in the world. In an article that was published yesterday, she considers two…
Ford CEO Mark Fields recently declared that Ford would be remade as a user-experience driven company: “We have obviously a lot experience in the car business, over 113 years, and our differentiation is going to be clearly the whole user…
The transition to AVs is very much a human evolution grounded in designing a complex and nuanced relationship between the machine and us—regardless of how good the machine may be. For automakers, writes Artefact’s John Rousseau, this means adopting a…
What happens when robot cars meet complex social interaction, like head nods, horn honks, or even road rage? Dr. Melissa Cefkin “is here to teach autonomous cars how to behave”. A design anthropologist based at the Nissan Technical Center in…
Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of luxury retail today increasingly…
Design & The City explores citizen-centered design approaches for the smart city. Central theme is the role of design(ers) to create opportunities and practices for citizens, (social) entrepreneurs and policy makers towards more liveable, sustainable and sociable urban futures. At…
Cars that are autonomous most of the time (but not all the time) are dangerous, argues Donald Norman: “Whether you are fan or foe of completely autonomous vehicles, note that it will be decades before we have full automation of…
Back in May 2015, the Urban Futures team of the Future Cities Catapult (based in London, UK) completed a design research project around cycling. This short project uses film to sketch out some possibilities of contemporary technologies such as wearables…
A few days ago researcher Ben Kraal gave a talk at UX Australia 2015 describing four years of research done by him and his colleagues on what people do in airports and what airport user experience really means. He just…
Autonomous cars are based on the premise – similar to airplanes – that the human driver can take back control of the vehicle in case of emergency. But that takes quite a bit of time. Two seconds are not enough,…
Megan Neese is a senior manager in the Future Lab at Nissan Motor Ltd., a cross-functional team tasked with uncovering new business opportunities for the future of automotive. In an article for EPIC, she explains how product companies are undergoing…
Autonomous or driverless cars are based on a technology push strategy. Beyond statements like “freeing up time”, “reducing accidents” and some simple scenarios on “remote parking” or “vehicle sharing”, there is far too little thought on what such vehicles imply…
Until now, the public dialogue about self-driving cars has centered mostly on technology, writes Michael Nees, Assistant professor, Lafayette College. The public’s been led to believe that engineers will soon remove humans from driving. Researchers in the field of human…
Bosch, the German multinational engineering and electronics company, is applying a UX approach to help spark enthusiasm for electric driving, and to develop a “fascinating” user interface for electric vehicles. The project website consists of three sections (some have short…
John Edson explains why the future of cars is about experience versus ownership. Three major shifts, he says, will move the car from a depreciating asset that every family owns to a mesh of hardware, software, and services that meet…
University of North Texas students, guided by Professor Christina Wasson and highly acclaimed corporate anthropologist Dr. Brigitte Jordan of Nissan’s Research Center in Silicon Valley to find out how people use their cars. The project entitled “The Social Life of…
Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the EPIC Conference,…
Steve Tengler recently sat down the user experience folks at Mercedes’ Research and Development Center in Sunnyvale, California, and interviewed Paolo Malabuyo (Vice President of Advanced UX Design), Vera Schmidt (Senior Manager of Advanced UX Design), and Viviane Eide (Manager…