Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Companies like Nordstrom, Jet Blue, Amazon and Dell have all built their brand value on providing a positive experience for their customers, online and offline. Successful companies match business objectives with customer needs. They combine ongoing testing, feedback and…
Today I am leaving for a short trip to Dubrovnik, Croatia, where I will be attending the Dubrovnik Leadership Forum, organised by two top central European business schools, IEDC-Bled School of Management (Slovenia) and ESMT-European School for Management and Technology…
Philips unveiled more than 25 new design concepts, demonstrating how the company’s focus on ‘simplicity-led design’ is likely to translate into new products over the coming three to five years across its entire healthcare, lifestyle and technology portfolio. Read press…
User driven innovation is said to be the answer to all our prayers regarding the future of business and wealth in Denmark and Scandinavia in light of the global competition that we see these days. The media, top managers…
As part of this week’s Index: 2005 events in Copenhagen, Denmark, CPH127 interviewed Joong Yeal Choi, Head of Samsung Design Europe and made it available in video. Mr. Choi has studied industrial design and design management at Seoul National University…
Demos, the British think tank for everyday democracy and the publisher of The Greenhouse weblog, organises a series of monthly discussions about innovation and future leadership in education and public services, called Open Secrets. Tellingly, the latest discussion, which was…
Only 17% of those with a mobile use their phone for anything other than to make calls or send text messages on a daily basis, avoiding the more complex features available according to research from Mobeon. The NOP Omnibus…
Ian McArthur reflects in the CPH127 blog on Sony’s Qualia product series, and how it is an example of how “user experience†can be extended and elaborated on to integrate seamlessly with branding strategy. The effect in this case, he…
Bus to the train station, train to the city, subway to the office – all with one ticket. With advances in smart card technology and agreements between transport companies, that scenario is becoming a reality. “Being able to use a…
In re-reading an article on the future of Wi-Fi from last week’s Herald Tribune, I was struck by a comment towards the end: “What doesn’t work is the complexity to get onto a Wi-Fi network. The ability to make wireless…
(After two posts about car companies, this is refreshing) Hundreds of towns and cities across Europe begin a week of events designed to persuade people to choose forms of transport other than cars. More than 900 towns and cities in…
The current magazine of PSA Peugeot Citroën, the French car manufacturing group, is devoted to a car’s sensory dimensions. Cars appeal to all of our senses. We use our sight, hearing, smell and touch to appraise the shape and colour…
In this speech, BMW board member Burkhard Göschel discusses the elements of the driving experience (which he defines as a complex subjective and emotional experience that appeals to all the senses and also responds to external influences), the BMW take…
Imagine how many problems around the world we can begin to solve if we use our insight into human needs, combine it with all our available knowledge and technology, and make use of our creativity… The INDEX: Views Summit, which…